User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 91

Acquisition Retention Customer Lifetime Value Churn 91

User Pilot

MAY 2, 2024

Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

Retention 88

Retention Marketing Customer Lifetime Value Onboarding 88

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 83

Acquisition Retention Customer Lifetime Value User Experience 83

User Pilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! Book the demo to see how! What is CAC payback?

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. Offering personalized onboarding experiences to reduce the need for additional acquisition efforts.

Acquisition 74

Acquisition Benchmarks Customer Lifetime Value B2B 74

User Pilot

MARCH 25, 2024

It uses revenue and operating costs to determine the company’s value. Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. Let’s get to it!

SaaS 92

SaaS Customer Lifetime Value Acquisition Metrics 92

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84

User Pilot

NOVEMBER 14, 2023

So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth.

Customer Lifetime Value 81

Customer Lifetime Value SaaS Onboarding Retention 81

User Pilot

DECEMBER 23, 2023

That’s what our comprehensive guide explains. By acting on the insights from retention analysis , you can improve customer satisfaction and loyalty. It also allows you to increase customer lifetime value and the overall profitability of the product. Churn is the opposite of retention. Book the demo!

Retention 85

Retention Customer Lifetime Value Social Media Churn 85

User Pilot

APRIL 29, 2024

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

SaaS Payments 79

SaaS Payments Business SaaS Payment Solutions 79

User Pilot

JANUARY 29, 2024

A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention. In addition to creating an intuitive interface with mental models , you’ll also need to create a carefully crafted onboarding process to guide users.

SaaS 101

SaaS Interviewing User Experience Onboarding 101

User Pilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Let’s dive in!

Acquisition 90

Acquisition AI Search Onboarding Churn 90

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs.

Retention 92

Retention Customer Lifetime Value Onboarding Acquisition 92

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Customer Success 74

Customer Success Retention Software Review Customer Lifetime Value 74

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Social Media 85

Social Media Data SaaS Scale 85

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. What is product-led growth for enterprise customers? Is this even possible to make it work? Let’s get right to it!

Enterprise 94

Enterprise Business Scale Customer Lifetime Value 94

User Pilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

Education 96

Education SaaS Onboarding Customer Success 96

User Pilot

FEBRUARY 29, 2024

Reduce customer churn. Delight customers. Step-by-step process for effective behavior analytics: Define your objective for analyzing customer data. This analytics data helps identify changes that you can make to improve the customer experience, create better product campaigns, and boost conversions across the customer journey.

SaaS 87

SaaS User Experience Churn Retention 87

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. In large companies, the CSM also oversees other customer success roles. That’s perfectly normal.

Sales Hiring 94

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 94

User Pilot

APRIL 9, 2024

Do you need it to support customer or employee onboarding processes? To help you make an informed choice, our guide introduces 9 best-in-class onboarding platforms. Are you looking for an onboarding solution for web or mobile apps? Are you after specific features to support your onboarding tasks? What’s your budget?

Onboarding 52

Onboarding Software Review Sales Hiring SaaS 52

Andreessen Horowitz

OCTOBER 4, 2023

If this is your first time embarking on a debt raise, it can be a daunting task , particularly given the sheer number of options, structures to consider, resources required, and ever-evolving debt provider landscape. Download the a16z Guide to Raising Debt Thank You Your download will begin shortly. Let’s get started.

Outsourcing Services 128

Outsourcing Services Software Review Scale Banking 128

Blulogix

JANUARY 5, 2024

Key Definitions in Subscription Billing: Demystifying the Jargon By BluLogix Team Welcome to the fourth installment of our comprehensive guide on selecting the right subscription billing platform. It’s the engine that drives revenue predictability and customer relationships. Subscription Billing 1.

Subscription 52

Subscription Payment Features Payment Services Payments 52

Intercom, Inc.

OCTOBER 8, 2020

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you? Let’s begin!

Customer Lifetime Value 89

Customer Lifetime Value Retention Marketing Scale 89

User Pilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Customer Success 83

Customer Success Sales Hiring Scale SaaS 83

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to sell (or buy) your startup. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

Baremetrics

DECEMBER 12, 2021

AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. Acquisition 2. Acquisition This is the first step in the framework. Acquisition starts with people finding you and ends with them being paid customers. Table of Contents. What is AARRR? Activation 3. Retention 4.

Metrics 98

Metrics Acquisition Customer Lifetime Value Retention 98

How To Buy Saas

APRIL 29, 2024

If your firm makes use of an on-premises customer relationship management (CRM) system, accounting software, and inventory management system, for instance, you will be required to evaluate how these systems will interact with the new software as a service (SaaS) solution and identify any potential interaction points or dependencies.”

Systems Review 52

Systems Review Software Review Cloud Software 52

User Pilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

SEPTEMBER 19, 2023

As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. To learn more, book a demo today !

Churn 99

Churn Machine Learning Artificial Intelligence Data Analysis 99

User Pilot

JUNE 26, 2023

Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. The right metrics should align with the customer journey stages and goals, offer actionable insights, and track progress toward goals over time. What are product metrics?

Metrics 74

Metrics Customer Lifetime Value SaaS Acquisition 74

Baremetrics

OCTOBER 9, 2021

It’s a simple reality that a proportion of customers who sign up to your SaaS should never have done so in the first place. Attempting to retain customers in this bucket is likely to prove temporary, costly, and unsustainable. Would implementing those changes prove cost-effective? Some clients are destined to churn.

Retention 114

Retention Underperforming Technical Team Churn Acquisition 114

User Pilot

OCTOBER 26, 2023

In theory, users who experience product value through free trial or freemium convert to paying customers with little help from the sales team. Upsell messages are an excellent way to drive product expansion and increase customer lifetime value. Building a customer community is a way to share the support burden with your users.

Outsourcing Services 83

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 83

User Pilot

MARCH 14, 2023

That’s the key question that we tackle in our ultimate guide. TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. This allows them to collect usage data and customer feedback to improve the product.

SaaS 94

SaaS Onboarding Benchmarks B2B 94

User Pilot

APRIL 10, 2023

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. The main downsides are high support costs and low conversion rates of 5 %. What do Slack, Spotify, Dropbox, Canva, Zoom, and Grammarly have in common? Could freemium work for your SaaS business?

Strategy 79

Strategy SaaS Onboarding Marketplace as a Service 79

User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What does PLG stand for in marketing?

Strategy 91

Strategy Marketing Scale Software Review 91