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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

The user engagement rate is the percentage of users who use the product in a given period. Other popular user engagement metrics include user activation rate , DAUs/WAUs/MAUs , user stickiness , product usage frequency, NPS, CSAT , customer retention rate , and customer churn rate. Is the 12% engagement rate good?

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Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

User Pilot

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

User Pilot

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. And a 5% increase in customer retention, can increase profits by 25%.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

User Pilot

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development. But what strategies work? Book a demo to give it a try.

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New User Retention: A Guide for Measuring and Improving It

User Pilot

New user retention is essential for product success. It also explores: The difference between retention and churn The importance of tracking retention Various stages of user retention How to measure it effectively What retention metrics to track, and Tried and tested strategies to increase user retention.

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

User Pilot

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. Overestimating your growth rates sets unrealistic expectations and undermines investor trust.

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