OPEXEngine

JUNE 8, 2021

For example, in the oil & gas space, buyers of enterprise software that’s used to manage contract labor often create buying committees that consist of up to 13 stakeholders, including: Maintenance Manager. Each of these buyer personas faces unique business and operational challenges that the software must solve. Contracts Manager.

Enterprise 52

Enterprise Underperforming Technical Team SaaS Sales 52

FastSpring

MARCH 27, 2023

We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business. Ryan Austin 03:52 Yeah, we actually, there was a fortune 10 customer who read an article online about, you know, the idea of the software that we were starting to focus on, whoever wrote the article.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

Upscope

JANUARY 4, 2021

People don't want to message us and ask us questions, they want to use the software and solve the problem. Bit by bit you learn the software. Guides can come in the form of blog posts, white papers, comparison sheets and more. How do upgrade / downgrade my subscription? What's my billing date? It's writing code!

Software Review 52

Software Review Systems Review Technical Review Scale 52

Sales Hacker

JULY 27, 2020

Don’t confuse or try to overdeliver for prospects by including a link to your company’s white paper in a P.S. It feels overwhelming, and it may distract them long enough to never do the most important thing — hit the reply button as often as possible. This email was asking them to reply if they currently have a subscription business.

Scale 95

Scale Subscription Payment Features Sales 95

Unbounce

JULY 2, 2019

The Software as a Service (SaaS) industry is growing at a rapid rate. After all, your software already solves a particular problem—be it organizing employees, setting up an accounting system, or helping someone lose weight. LeadQuizzes is marketing automation software that started off as a marketing agency. billion worldwide.

Scale 111

Scale Marketing SaaS Sales Funnel 111

SmartKarrot

DECEMBER 2, 2020

She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. Being a thought leader in the space, her exceptional content is mostly fueled by real-life experiences. To top the list, she has also been named as one of the Top 50 influencers in the CS niche.

Customer Success 17

Customer Success Leadership Retention Communication 17

Totango

MARCH 16, 2021

A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. Renewal: customers decide whether or not to renew their subscription based on their perception of the value they’ve been receiving.

B2C 117

B2C B2B Acquisition Retention 117

Neil Patel

MARCH 16, 2021

For example, Videofruit once offered a prize of a 10-year subscription to Leadpages , an industry-leading landing page service. The featured incentive is a simple, straightforward way to immediately increase your subscription rate. Install a pop-up script or plugin Write a few lines of copy Watch your subscription rates jump.

Marketing 133

Marketing Subscription Payment Features Branding 133

Totango

SEPTEMBER 22, 2022

Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Software-as-a-Service tools are apps that are hosted remotely and accessed through the cloud rather than installed on-premise. They usually are licensed through a subscription sales model. Software integrations.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. They need to be.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. In the earlier days of software-as-a-service (SaaS), for example, lots of prospective customers had concerns about SaaS and cloud computing, and they needed to become more familiar with the basics.

Marketing 113

Marketing SaaS Software Review Mobile 113

SaaStr

JULY 15, 2022

For example, I was the lowest ranked of those senior VPs at Adobe, but I still had four to $500,000 a year that I could spend on extra stuff, extra software, that I needed to make my department work well, all the other VPs had more in their slash budgets. And there is a slush budget in each department for extra stuff.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244

Neil Patel

OCTOBER 1, 2021

List-building content, also known as lead magnets, are a great way to build your email subscription list. There are plenty of lead magnet formats to choose from, including: checklists cheat sheets e-books infographics case studies white papers. Do transcribers use software? Are transcription services accurate?

Social Media 135

Social Media AI Search AI Content Marketing 135

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He’s the founder of OpenView Venture Partners , a Boston based venture capital firm focused on expansion-stage software companies.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He’s the founder of OpenView Venture Partners , a Boston based venture capital firm focused on expansion-stage software companies.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. I took a quick break to go to business school, and then from there, I joined LinkedIn, initially to grow their subscriptions product, and then moved around to various different functions like consumer marketing for the home page.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). A people person with extensive C-Level experience in enterprise software, business development and operations. What is one a-ha moment you’ve had in your sales career? . It can take you anywhere.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Kellblog

JANUARY 2, 2024

PE software acquisitions were at roughly pre-pandemic levels in the first three quarters of 2023, though still well below 2021 and 2022 highs. While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Partial hit.

AI Search 109

AI Search Technical Review Technical Advisors ChatGPT 109

GetUplift

MAY 20, 2020

The conversion rate to a paid subscription for webinar attendees was so insignificant, it was borderline embarrassing. There are tons of lead magnet ideas, from white papers to courses, consultations, or discounts. (If And that was on the good days. Not even a little. So why was this happening? downloaded or shared something).

Scale 95

Scale B2B Sales Funnel Content Marketing 95