OPEXEngine

FEBRUARY 13, 2020

To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer. Chief Product Officer.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey. On today’s episode, we’re calculating the ROI of your CSM.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

AI Search 73

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Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer. Click To Tweet.

Payment Solutions 113

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SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Or hey, we’re having all these arguments internally about whether we should take the product down this road or that one. Is that not?

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Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer. Tweet this quote.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Upscope

JANUARY 5, 2020

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? Product positioning matters!

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 147

New CTO Sales Hiring B2C CTO Hire 147

SaaStr

APRIL 4, 2019

In the last two years there have been so many new services around security, around machine learning that literally did not exist. What is their biggest challenge and what should they be focused on, whether they’re a CEO or a CTO, what would you say they should be focused on today? How many developers are using your product?

Cloud 168

Cloud Scale Trends Machine Learning 168

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 168

Scale Enterprise Scaling Sales Hiring 168

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Many others have adopted his strategies at Box to create scalable products. He is well-known in the B2B SaaS space for his product.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have product market fit for that. I don’t know really how to build pretty things.

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Merchant Services Payment Methods Payments Payment Solutions 83

SmartKarrot

OCTOBER 29, 2021

These are the people who primarily set the company’s strategy, make high-stakes decisions, and make certain mundane operations aligned with the fulfillment of the company’s strategic goals. Those departments in the company dealing directly with the customers need to have a strategy to ensure that they can create the best customer experience.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. New for 2020: SaaS Pricing and COVID-19. The 2020 SaaS Product Benchmarks Report. In this brand-new report, we finally answer the question “Freemium or free trial?” Tips on Enterprise Pricing.

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Pricing SaaS Payments Payments SaaS 135

Mucker Capital

APRIL 6, 2023

As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base. If you're generating something that's brand new, like a brand new category, nobody understands about it.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

CTO Coach 129

CTO Coach Sales Hiring Sales Recruiting CTO Hire 129

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. Different audiences require different targeting strategies. A lot of this data can be gathered during your positioning and product-market fit research.

B2C 52

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SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? So product strategy decisions, vision documents. How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing?

CTO Coach 173

CTO Coach Sales Hiring Software Review CTO Hire 173

OPEXEngine

NOVEMBER 11, 2020

In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. A scoring system identifies which customers are healthy and happy with your product. Drive new levers of growth.

Startup 91

Startup Scale Systems Review Technical Review 91

Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SaaStr

JULY 10, 2021

At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have product market fit was effectively number one. Build the product. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK.

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Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 255