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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. Managing Them Will Remain a Headache.

Payments 287
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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) mobile apps, across 290,000,000 subscribers and $6.7 Their 2024 State of Subscription Apps Report is out , and here were my top learnings: #1. 74% of Mobile Business Apps Renew.

Mobile 324
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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Justin Sacks (02:08) Taking me back, I think I got a summer job in high school so that I could pay for my own WoW subscription.

Payments 165
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RevenueCat: Across 10,000+ Mobile Apps, Longer Free Trials Perform Better

SaaStr

RevenueCat (where I was lucky enough to be the first investor) automates subscription management for mobile apps. It recently published its annual review of data from the 10,000+ mobile apps it powers subscription management for and I learned a few interesting things: Longer Trials Are Better. More on the data here.

Mobile 331
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85% of Business App Trials Start on Day 0. Don’t Waste Your Shot. The Latest Data from 75,000 Apps and RevenueCat

SaaStr

So RevenueCat has its latest “Sate of Subscription Apps 2025” report out and there is a ton of great stuff in here. So they see 40% of all mobile subscriptions — and a ton of data from it. So they see 40% of all mobile subscriptions — and a ton of data from it. My big take-aways: #1.

Data 213
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Mobile App Tracking: How to Analyze User Behavior In-App

User Pilot

All questions you can only answer with: Mobile app tracking. This article breaks down what mobile app tracking is, why it matters, and methods to do it well. What is mobile app tracking? Track mobile app engagement metrics with Userpilot. How it helps: Mapping structures your mobile app analytics.

Mobile 96
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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. There’s a lot to learn from our mobile-first comrades because it’s even harder over there than it is over here. PST to connect with top execs from companies like.