DAU WAU MAU Metrics: Measuring Active Users In-App
User Pilot
AUGUST 10, 2023
Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. According to venture capital firm Sequoia , the standard DAU/MAU ratio is 10-20%, with only a handful of companies having over 50%.
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