Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. That meant producing useful content, not thinly veiled sales pitches. Nick explains their approach: “We didn’t think of it like traditional marketing.

Underperforming Technical Team 183

Underperforming Technical Team Scale Payments Payment Services 183

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

JANUARY 28, 2019

After all, how can you help your customers succeed using your product if you don’t know when, why, and how they’re actually using it. “. Customer success is a company-wide initiative, which means that having the right culture, sales processes, and product strategy are just as important as having the right organizational processes.

Scale 109

Scale Marketplace as a Service Customer Success Scaling 109

OpenView Labs

SEPTEMBER 10, 2020

Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Let me be clear.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

User Pilot

MARCH 29, 2024

Digital marketing : Target potential customers online by attracting them to your online marketplace or website. Guerilla marketing : Guerrilla marketing uses unconventional and novel methods to attract interest in your brand and boost sales. Userpilot's newsletter and blog benefits product teams and managers.

Branding 105

Branding Social Media Technical Review Software Review 105

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customer acquisition.

SaaS Payments 231

SaaS Payments Metrics Payment Methods Scale 231

User Pilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. Product marketing speaker. But how do you do that?

Scale 105

Scale AI Growth Hacking Innovation 105

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. This episode is sponsored by TaxJar.

SMB 185

SMB Scale Startup Marketplace as a Service 185

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JULY 22, 2020

At the time, there may be four or five other firms doing this same strategy of investing somewhere between $500,000 and $2 million into companies that were just getting started we would call it pre product market fit. But we think of it as being sort of CO conspirators with the founders pre-product market fit.

Venture Capital 221

Venture Capital Investment Travel Marketplace as a Service 221

OpenView Labs

APRIL 13, 2020

Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. How users find product value and how quickly they find it. Are there marketplace dynamics?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. What role will marketing play in the acquisition process? . At what point will you introduce Sales into the buyer’s journey? .

Acquisition 59

Acquisition Scale Strategy Software Review 59

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. John: Is there something about the products that gets that usage on day one?

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Neil Patel

OCTOBER 24, 2020

In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. You can also select a freelancer profile from these marketplaces. Sales and Marketing Consultants. IT Consultants.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. Selling to the mid-market is hard. Sales” is not a dirty word.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Point Nine Land

APRIL 21, 2021

There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”. But, in my experience, there’s very little written about what is the equivalent for Product Management. In SaaS vs. marketplaces? How is it working?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies use these valuable insights in their sales, marketing and product development efforts. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Final Thoughts.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies use these valuable insights in their sales, marketing and product development efforts. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Final Thoughts.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10