Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace.

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. How do we price the product? What marketing channel should we be using? You have to figure out answers to questions like, who should we target?

Scale 98

Scale AI Growth Hacking Innovation 98

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 64

Strategy Technical Review Business Innovation 64

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile).

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. You can create whatever combined word you’d like for that to be the case.

Payments 117

Payments Scale Scaling Revenue 117

OpenView Labs

FEBRUARY 3, 2022

Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. Fundraising and burning too much cash can be alleviated by an experienced CFO.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 52

Strategy Technical Review Business Innovation 52

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Again, corresponding variables such as customer acquisition cost ( CAC ) and customer revenue all tie back to your acquisition strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. So too has Gainsight’s revenue. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

JULY 9, 2019

The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. You’ve got to be very sensitive to price, and so you’re caught in this conundrum. ” At this point we were offering the service for free.

Scale 158

Scale Sales Recruiting Scaling SaaS Payments 158

SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! This interview originally aired as Episode 229 on April 29, 2019.

Scale 140

Scale Sales Hiring Construction Education 140

SaaStr

APRIL 30, 2022

Average Revenue per Customer. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. They love consuming SaaS products not because of the billing model, but because of the delivery model. Average revenue per customer.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

SaaStr

SEPTEMBER 3, 2019

Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Uber is a classic marketplace company.

Acquisition 134

Acquisition Software Review Payment Methods Marketplace as a Service 134

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. So I got really lucky early.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. Selling to the mid-market is hard. Pricing determines everything else.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Chargify

AUGUST 17, 2017

You could pay a fair price. Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. Did you change the price of your SaaS? Sona Hovhannisyan , Marketing at Incredo.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

SaaStr

JUNE 10, 2021

And I’m here to talk about SaaS products and how they can be delivered, and how you build a sustainable business for your own SaaS company as you serve customers. Because the packaging and pricing and thinking of the product will radically influence how successful you can be.

Outsourcing Services 139

Outsourcing Services Marketplace as a Service Outsourced Development Scale 139

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Which cost us $6000 and within a couple years drove more than $64 million in net new revenue. And they still do today.

Sales Hiring 127

Sales Hiring Sales Recruiting Scale Software Review 127

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

SaaS Payments 258

SaaS Payments Scale Payment Services Payment Solutions 258

Unbounce

JUNE 16, 2020

Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. This generates recurring revenue. Already pretty valuable, right?). That’s huge!

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. Loving our podcast content?

Sales Hiring 190

Sales Hiring Scale Technical Review Outsourcing Services 190

SaaStr

MAY 3, 2019

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft?

VP of Engineering 144

VP of Engineering Sales Hiring Technical Review Development Team Review 144

SaaStr

JULY 11, 2019

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We were growing, but there was still a lot of friction in the product. Why don’t we take Atlanta, a smaller market and just test it there?

Scale 115

Scale Marketplace as a Service Sales Recruiting Scaling 115

Sales Hacker

FEBRUARY 7, 2018

Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. Doubling revenue would require hiring 2x as many people. . However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. G rowth rate reduces when a sales team keeps acquiring the same revenue [$].

Scale 87

Scale Growth Hacking Scaling Sales Hiring 87

Sales Hacker

MAY 12, 2021

Matt Scheitle , Revenue Enablement Manager at Chorus.ai Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. Reps will be asked questions about competitors, integrations, and pricing on calls. Do come prepared with a clear objective.

Sales Enablement 75

Sales Enablement Sales Outsourced Development Technical Review 75

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 142

Payment Solutions Payments Outsourcing Services SaaS Payments 142

SaaStr

FEBRUARY 7, 2020

And we really had no revenue to speak of by the time that I had joined. There was an incredible market opportunity and a lot of potential, no revenue and not a lot of money in the bank. Early stage, there’s going to be demand risk and product market fit risk, but later the risk is about the ability to scale.

Scale 168

Scale Underperforming Technical Team Investment Sales Hiring 168

SaaStr

APRIL 3, 2019

The biggest companies on earth spend billions of dollars on this service no one’s ever heard of called freight forwarding and they all hate their vendors. So we never should have even been a, we’re in multi sided marketplace. So we have this enormous market. And the reality is we’re in a service business.

Scale 100

Scale Sales Hiring Systems Review Marketplace as a Service 100

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. powered by Sounder.

Product Marketing 64

Product Marketing Scale Marketing Pricing 64

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Predictable Revenue. Learn more about Predictable Revenue at their site. You can click here to watch the brief, useful video and/or scan the announcements below.

Sales Hiring 185

Sales Hiring Scale Payment Features Marketplace as a Service 185