Tom Tunguz

JULY 25, 2020

To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m Eventually, the startup may hire a CMO to manage the marketing team. I searched on LinkedIn for VP Demand Generation.

Sales Recruiting 198

Sales Recruiting Product Marketing Scale Sales Hiring 198

Tom Tunguz

FEBRUARY 29, 2016

The single most important business decision in evaluating a business is pricing power. And if you need a prayer session before raising price, then you’ve got a terrible business –Warren Buffett. I read this quote in Confessions of the Pricing Man: How Price Affects Everything , written by Hermann Simon.

Product Marketing 100

Product Marketing Pricing Startup Marketing 100

SaaStr

APRIL 10, 2024

Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. Many in SaaS have found a way to drive their ACV and ARPU up over the past 18-24 months with price increases, more products, and more. Billion in ARR. ARPU Up 4% at $139.38

Scale 199

Scale Churn Scaling Pricing 199

Tom Tunguz

JANUARY 16, 2018

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining solvency for a business, there are many other reasons to set price. Philosophy.

Pricing 226

Pricing Market Research Interviewing Product Marketing 226

SaaStr

DECEMBER 30, 2022

You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. Market understanding. Not everyone wants to use your product—internalize this first.

Scale 182

Scale Scaling Revenue Enterprise 182

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 131

B2C Payments SaaS Payments B2B 131

SaaStr

APRIL 30, 2022

Average Revenue per Customer. They love consuming SaaS products not because of the billing model, but because of the delivery model. And basically SaaS revenue models is just magical for investors and for businesses. And you can basically predict revenue ahead of time and therefore raise money early on to grow even faster.

SaaS Payments 222

SaaS Payments Metrics Payment Methods Scale 222

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.

Payments 59

Payments Pricing SaaS Payments Startup 59

FastSpring

JANUARY 25, 2022

Pricing typically requires replacing a small number with a bigger one.” Pricing was a constant theme and generally delivered the fastest path to impact — although often the hardest from a change management standpoint. Start with a thought experiment: “If we raise prices 10%, what would the impact on win rates be?

Pricing 120

Pricing SaaS Technical Review Software Review 120

Chart Mogul

SEPTEMBER 6, 2023

Questions like: Which marketing channel brings in the most MRR? How does my PLG motion compare to Sales-led in terms of revenue or retention? Segmentation informs strategy Now that you’ve got the power to discover these insights, you can use them to inform your strategy and reach your next revenue targets. Which plan?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Clouded Judgement

JANUARY 12, 2024

Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. As we exited that ZIRP period and returned to normal, all of a sudden companies started asking themselves “do we really need this product or can we do it ourselves?

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

User Pilot

MARCH 21, 2023

Is Mixpanel pricing competitive enough to make it a viable analytics tool for SaaS companies? We look at its pricing structure, what’s included in each plan, and its strengths and weaknesses. TL;DR Mixpanel is a product analytics tool that allows product managers easily analyze how people engage with their digital products.

Pricing 98

Pricing Software Review compliance Retention 98

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Systems Review Technical Review Pricing 52

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Userpilot is a product growth platform that drives user activation , feature adoption, and expansion revenue. It is also essential in the process of achieving a product-market fit and retaining constant growth.

Software Review 52

Software Review Technical Review Pricing Retention 52

SaaStr

MARCH 12, 2019

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Thirty, 50% revenue growth.

Scale 203

Scale Sales Hiring Revenue VP of Engineering 203

Chart Mogul

SEPTEMBER 17, 2020

Monthly recurring revenue is one of the least exciting topics to take on in 2020. And if you still feel some questions remain unanswered, you can always reach us at marketing@chartmogul.com or on our Twitter account to ask your burning question about MRR or anything SaaS metrics-related. MRR stands for Monthly recurring revenue.

Payments 145

Payments Revenue Payment Features SaaS Payments 145

SaaStr

JUNE 19, 2023

Many successful start-ups had $0 in revenue the first 2 years. 0 in revenue for the first 2 years. Watch it here: And only then … product-market fit. What if it’s $0 in revenue for 24 months? Or token revenue? The pricing of comparable products. Identical pricing. Anchoring high.

Scale 195

Scale Pricing Innovation Revenue 195

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : you are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Pricing Underperforming Technical Team 52

SaaStr

FEBRUARY 9, 2024

The first role that comes to mind is driving revenue and it’s probably within sales. New hires in your GTM team will usually fall within one of four categories: Distribution Revenue Storytelling or messaging Some form of operations Most of the time, it’s distribution or revenue, qualify people as in or out for those two areas.

Scale 238

Scale Sales Hiring Sales Marketing 238

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Userpilot is a product growth platform that drives user activation , feature adoption, and expansion revenue. It is also essential in the process of achieving a product-market fit and retaining constant growth.

Churn 52

Churn Software Review Pricing Technical Review 52

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. More SaaS companies will move to usage-based pricing.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. What is Price Localization.

Payment Methods 79

Payment Methods SaaS Payments Payments Pricing 79

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : you are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Systems Review Pricing 52

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Retention Technical Review Systems Review 52

User Pilot

MARCH 11, 2024

In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your product analytics needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Let’s get started! Source: G2.

Software Review 52

Software Review Technical Review Pricing Underperforming Technical Team 52

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. They cut marketing spend to $0. They raised prices. So that revenue and cash will keep coming in for years. It’s the “NRR Zombie”. What’s that?

Headcount 202

Headcount Finance Startup Trends 202

SaaStr

FEBRUARY 21, 2024

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? Prospects don’t just want to know the price, especially in security.

AWS 189

AWS Scale Sales Hiring Marketing 189

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 123

Scale Product Marketing Scaling Marketing 123

SaaStr

NOVEMBER 24, 2021

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. Copy your entire product.

Scale 174

Scale Sales Hiring Compensation Sales 174

SaaStr

OCTOBER 10, 2023

The Founder-Led Sales Era When you’re first starting out, and have that initial product-market fit and tight feedback loops with champions and customers, there are many pros to founder-led sales. Let’s look at the pros and cons Founder-led Sales Pros: Flexibility as a founder in terms of how you craft messaging, pricing, etc.

Scale 185

Scale Sales Hiring Scaling Sales 185

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

User Pilot

JANUARY 31, 2023

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. If not, then you’re missing out! Let’s get started!

Customer Success 98

Customer Success Revenue Software Review Strategy 98