Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. These days, CEOs are looking for too much magic from product marketing.

Scale 232

Scale Sales Hiring AI Sales Recruiting 232

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer. Tweet this quote.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Mucker Capital

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. You need a lot of education.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 146

New CTO Sales Hiring B2C CTO Hire 146

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. He is the creative mind behind Box’s product and platform. He writes on technology, enterprise, marketing, collaboration, and work culture.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 161

Scale Enterprise Scaling Sales Hiring 161

OPEXEngine

NOVEMBER 11, 2020

In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. Health scoring makes it easier to identify ideal customers, which arms with you with feedback to loop back to Product, Sales, and Marketing.

Startup 91

Startup Scale Systems Review Technical Review 91

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Customer discovery interviews help marketers communicate with potential customers. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. If you enjoy our conversation, check out more episodes of our podcast.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire AI 169

SaaStr

OCTOBER 16, 2020

Prior to founding Balsa, Paul was Senior Director of Product @ Slack and before Slack was a Group Product Manager @ Twitter where he was responsible for the home timeline, including timeline ranking. What does really effective product marketing mean to Paul? How will the structure of orgs change around them?

CTO Coach 172

CTO Coach Sales Hiring Software Review CTO Hire 172

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Customer discovery interviews help marketers communicate with potential customers. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Baremetrics

MARCH 16, 2021

QuikNode is a Miami-based startup powering blockchain applications with lightning fast Ethereum, Bitcoin, Polygon, BSC and xDai nodes. Background In 2017 and 2018, many new blockchain projects started offering their tokens for sale. The Blockchain services market is around $5 Billion today,” says Shklovsky. Table of Contents.

Blockchain 90

Blockchain Payment Solutions Artificial Intelligence Payment Services 90

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. The 2020 SaaS Product Benchmarks Report. In this brand-new report, we finally answer the question “Freemium or free trial?” ” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

OPEXEngine

JUNE 16, 2020

The 90-Day Rule , which argues that new managers need to be decisive about who stays on the teams they inherit. Startup CEOs generally fall into one of two categories and the category is likely to predict how they will approach the ownership issue. When you’re CEO of a startup there is no boss and there are no peers.

Sales Hiring 59

Sales Hiring CTO Hire Venture Capital Technical Advisors 59

SaaStr

SEPTEMBER 18, 2020

I was working with a company that … Because people will write big checks today into early stage companies, where someone came in very early and gave an early startup $50 million too early, and just started telling them how to raise the company, immediately told them to go buy competitors, which they’re not ready for. It molded-.

Sales Hiring 239

Sales Hiring CTO Hire Scale Investment 239

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. This is a program where we invite luminaries from the startup world to share their insights. I’m Travis Bryant.

CTO Coach 132

CTO Coach Sales Hiring Sales Recruiting CTO Hire 132

Sales Hacker

NOVEMBER 4, 2019

He talks about being a product-driven founder and a product-led founder, and how he came to appreciate the beauty of go-to-market sales and what we do as sales people, and how to explain value. The final thing is learning how to put the customer at the center, which a lot of product-driven founders just don’t get.

Scale 43

Scale CTO Coach Cloud New CTO 43

SaaStr

JULY 10, 2021

At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have product market fit was effectively number one. Build the product. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK.

Sales Hiring 253

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 253