SaaStr

MAY 10, 2024

So HubSpot had a great quarter, despite there being many challenges in the sales and marketing segments overall in the past 18 months: $2.5B We did a recent Workshop Wednesday with the CEO of RevenueCat, which manages the mobile subscriptions for over 10,000 paying mobile apps — 30% of all U.S.

B2C 288

B2C Mobile B2B Subscription 288

Baremetrics

MAY 26, 2021

Behavioral: Behavioral segmentation looks at how groups of customers interact with your brand. For example, you can group by customers who signed up for a free trial and then purchased a subscription versus those who purchased a subscription outright. This segment is about individual values, opinions, and lifestyles.

Social Media 105

Social Media Market Segmentation B2C Churn 105

Tom Tunguz

APRIL 25, 2012

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. But these two markets require very different approaches.

SMB 100

SMB Scale SaaS compliance 100

Tom Tunguz

APRIL 16, 2013

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. It’s all subscription. Take it or leave it.

SMB 100

SMB Scale Startup SaaS 100

FastSpring

JANUARY 8, 2019

A very small file saved on a user’s computer or mobile device for the purpose of storing information related to the user’s interaction with a particular site. FastSpring’s platform features Dunning Management tools that help sellers send automatic notifications to buyers regarding recurring payment issues. Subscription.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

User Pilot

JULY 14, 2024

TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. Customer segmentation is different from market segmentation since the former focuses on the existing customer base, while the latter considers the entire market.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

SaaStr

NOVEMBER 12, 2019

.” Nowadays, capital is so much more mobile. But again, capital is so much more mobile. SalesLoft’s raised money from firms in New York City, SalesLoft’s raised money from firms in Silicon Valley. What’s more difficult coming from a city like Atlanta growing SaaS businesses is sea-level talent.

Sales Recruiting 202

Sales Recruiting Scale Outsourcing Services Sales Hiring 202