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The Benefits of a Usage-Based Pricing Model

SaaSOptics

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

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Pricing Transformations In 2021

OpenView Labs

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka. . Back in another lifetime—exactly one year ago—Kyle and I offered up our pricing transformations for 2020. Pricing as a part of the customer experience (CX). Pricing for value adoption.

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SaaS reporting software: the metrics you need for SaaS reports

ProfitWell

Simply using an Excel spreadsheet will not cut it in today's hyper-competitive market when your competitors are making use of more sophisticated analytics. But unless you know which metrics you need and what to do with them once you've got them, the best reporting in the world will not be much more useful than that Excel sheet.

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The most popular subscription-based companies and types in 2020

ProfitWell

The subscription model is booming. Almost everything is sold as a subscription, from socks to razor blades, and of course software. Without further ado, let's look at nine subscription-based companies absolutely nailing it in 2020. What is a subscription company? So why the subscription business model?

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The Best Pricing Tool for Your Subscription Business: Tips + Options

ProfitWell

Pricing isn’t about numbers; it’s about knowing. In a fast, complex, changing world, businesses need both knowledge and flexibility in abundance when determining their pricing strategy. A business that doesn’t take a dynamic approach to its pricing won’t be able to optimize customer value and won’t stay competitive for long.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Diversification introduces new products to new markets. Start building your marketing growth strategy by setting goals. Next, map out customer journey stages and define corresponding metrics to track. Use the metrics to find areas for improvement. Why should SaaS companies invest in growth marketing?

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The Most Popular Subscription-Based Companies and Types in 2020

ProfitWell

2020 is the year of Corona Virus thus far but it’s also the year in which the subscription business model is excelling. Subscription companies have become incredibly popular in the past two decades. Almost everything is sold as a subscription, from socks to razor blades, and of course software. What is a subscription company?