Remove Market Research Remove Marketplace as a Service Remove Retention
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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

They use AI for price discoverability and optimization, with a setup that drives annual retention. The new term “AI application as a service” (AIS) describes companies selling AI-powered applications to mid-market and enterprise customers. For new categories, thorough market research is essential.

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Top Retention and Churn Product Manager Roles (+ Candidate Spotlight)

User Pilot

This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again.

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The Ultimate Guide to Effective Product Market Research in SaaS

User Pilot

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI.

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Product Development Strategy: Example and Steps to Creating One

User Pilot

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

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6 Customer retention metrics vital to growth | ProfitWell

ProfitWell

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. How is customer retention measured?