Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. It starts with the idea of marketing a concept.

Marketing 125

Marketing SaaS Traceability Branding 125

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. This process is called demand generation. It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel. What’s the best way to do that?

Scale 118

Scale Advertising Branding Strategy 118

Teamgate

JULY 1, 2020

There’s no secret in content marketing, what you are missing is a content marketing funnel. According to statistics , While 83% of B2B marketers use content marketing for lead generation, 61% of B2B marketers find high-quality lead generation a top challenge. Why Do You Need a Marketing Funnel?

Content Marketing 124

Content Marketing Scale Underperforming Technical Team Marketing 124

SaaStr

AUGUST 12, 2022

Or is it really just kind of what people are saying, it’s like, well, it’s a slower process and it’s in a slow down.? And it’s not just the valuation, so what if you’re early stage to some extent? Jason Lemkin: They are 33%, 40% just because of market valuations. Anybody else got one to ask?

Scale 189

Scale SaaS Payments Scaling SaaS 189

Neil Patel

FEBRUARY 10, 2021

To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. A sales funnel is simply a series of steps that you design to guide visitors toward a buying decision. Each stage of the funnel involves different strategies for this, however.

Social Media 133

Social Media Sales Funnel Content Marketing Branding 133

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? ABM is hyper-focused.

Strategy 107

Strategy Outsourcing Services Outsourced Development B2B 107

Kellblog

JANUARY 2, 2024

They’re there, but not quite buying with the frenzy I’d anticipated. The problem with buyer’s markets is that sellers can often wait — and it seems many have. The big rock is to bring marketing into the unified team. Expect more of this activity in 2024. Retain is the new add. Things will recover, but they won’t snap back.

AI Search 109

AI Search Technical Review Technical Advisors ChatGPT 109

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 109

Scale Sales Hiring Underperforming Technical Team Social Media 109

SaaStr

JULY 29, 2022

If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Facebook marketing is a pain in the ass today. Jason Lemkin: Okay. Let’s get it going. Times are good. That sort of works.

Scale 215

Scale Scaling Sales Hiring Enterprise 215

SaaStr

NOVEMBER 28, 2021

And I just started blogging my mistakes and that blog (SaaStr) took off. I’d never done any investments before, but I just invested in some of the founders that were fans of the SaaStr blog and it worked out okay. The tools are there, the systems are there, the markets are larger. But buying less doesn’t help.

Scale 180

Scale Sales Hiring Sales Recruiting Scaling 180

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we’ve selected the creme de la creme of all the content we’ve shared in the Roundup. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Baremetrics

JUNE 10, 2021

Growing your SaaS company can be difficult in the early stages. Features can be added in order to create new markets and categories and this gives SaaS companies a unique opportunity to compete in the organic search space with SEO. ” ( source ). Many marketers underestimate the SEO effect of meta descriptions.

Startup 98

Startup SaaS Technical Advisors B2C 98

SaaStr

FEBRUARY 21, 2020

David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? You mentioned the nine stage model there.

Scale 196

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 196

Chaotic Flow

JULY 9, 2013

SaaS marketing professionals know that customer acquisition is the name of the game. Your SaaS marketing strategy must aim to acquire more customers, faster. This installment explores the first lever and provides four proven SaaS marketing strategies to drive SaaS growth by accelerating customer acquisition.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. Where to promote B2B content.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

yoursales

JANUARY 28, 2022

Sales Stack 2022 Sales Tools for Professional B2B Sales SALES STACK 2022: Sales Tools for. When it comes to sales technology quite often sales tech isn't picked based on what YOU need, but based on what your network have been using for their sales process. Professional Sales SALES STACK. 2021: Sales Tools. Professional.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Sales Hacker

SEPTEMBER 2, 2019

This guide answers the 6 most pressing questions about lead gen, so you can implement a process that keeps your pipeline full — and your salespeople busy closing deals. Inbound strategies. What a good lead generation process looks like. Lead generation is the crucial first step in the sales process. Outbound strategies.

Scale 82

Scale Social Media Sales Hiring Marketplace as a Service 82

yoursales

JANUARY 29, 2021

Which sales process works best with your customer experience journey and to generate your desired outcomes? Which sales tools best support your sales process? Which sales processes generate the outcomes you're after and which tools best assist you in doing so? Membrain - Complete Platform for Complex B2B Sales.

Scale 104

Scale Payment Methods Payment Solutions Sales Recruiting 104

Point Nine Land

SEPTEMBER 20, 2019

When, like us at Point Nine, you’re a VC primarily focused on B2B businesses, the rise of DTC companies is somewhat puzzling. Trying to assess the potential of an early-stage company to successfully create a brand is therefore critical, so I spent some time reading about it takes to build a strong brand. stay tuned!),

Branding 75

Branding Software Review Software Systems Review 75

SaaStr

MAY 27, 2020

And as you’ll notice, all the way from middle of January to middle of February, the markets didn’t seem to notice. February 22nd, all of that changed and the markets plummeted. That has created a market bottom for now. This is an example just of the oil market compared just from April 2019 to April 2020.

Technical Review 199

Technical Review Payment Services Payment Methods Development Team Review 199

SaaStr

JULY 2, 2019

Dannie Herzberg, Head of Mid-Market Sales @ Slack. I manage North America sales for Slack, and I’m joined by my colleague Dannie Herzberg, who runs mid-market sales in our sales development team. Kevin : The buyer had to go through a tremendous amount of work and process to just even get their hands on the technology itself.

Enterprise 150

Enterprise Scale Sales Hiring SMB 150

SaaStr

JUNE 19, 2020

Jason Lemkin: And what was interesting is the ones that I interviewed, the top VCs that I talked to, said they all read almost all of their inbound emails. You know that actually you can inbound to a top VC, at least seed VCs, at least early stage VCs, and they will probably read it. So you’re armed with that.

Software Review 173

Software Review Technical Review Sales Hiring Healthcare 173

Baremetrics

JUNE 10, 2021

Growing your SaaS company can be difficult in the early stages. Features can be added in order to create new markets and categories and this gives SaaS companies a unique opportunity to compete in the organic search space with SEO.” ( source ) In this article, we’ll share 15 hacks to keep in mind when creating SEO content for your startup.

Startup 52

Startup SaaS Technical Advisors B2C 52

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Buying Intent. AB Testing.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Has it been a week since the last inbound email? Does our marketing strategy need to be adjusted to generate more in-period leads? But, the truth is, time is not on their side. A specific use case?

Scale 62

Scale Metrics Sales Forecasting 62

SaaStr

JULY 8, 2020

We can only process so much change, and I feel like we’ve been through three worlds since early March. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. They’re going to adopt the Shanghai processes.

Investment 164

Investment Technical Review Part-Time VPE Development Team Review 164

Sales Hacker

MARCH 2, 2020

Strategy and Process. B2B Is Really P2P. 80/20 Sales and Marketing. It’s a simple, timeless, and repeatable process that’s been known to help reps close 30% more sales. I’ve followed Jill Konrath since 2007, when I subscribed to her “Selling to Big Companies” blog. #SalesTruth. Buyer-Centered Selling. Productivity.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Upscope

MARCH 30, 2019

When a serial entrepreneur building yet another great company says he wished he'd known to work on his go-to-market strategy (GTM) before anything else, it stopped me in my tracks. What is a go-to-market strategy? What are the different ways companies think about go-to-market? Why have a go-to market strategy?

Sales Hiring 94

Sales Hiring Strategy Marketing Education 94

yoursales

DECEMBER 23, 2019

Enabling the right customer journey with sales tools that power your sales process has been high on our agenda for years. Over the course of 2019 we saw the opposite happening: an ever-increasing flood of sales tools seem to hit the market and our own 2019-list grew significantly compared to the 2018-version.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102

yoursales

DECEMBER 23, 2019

Enabling the right customer journey with sales tools that power your sales process has been high on our agenda for years. Over the course of 2019 we saw the opposite happening: an ever-increasing flood of sales tools seem to hit the market and our own 2019-list grew significantly compared to the 2018-version.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. The evolution of Sales & Marketing into Revenue Ops & Customer Ops.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

FastSpring

JANUARY 8, 2019

Marketers sure are good at jargon, aren’t they? Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business. Affiliate marketing. A blog is an online log of content relevant to your market.

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65

yoursales

DECEMBER 12, 2018

PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. You’ll get lots of content from us along with advice for your sales process. Which sales tools best support your sales process?

Scale 99

Scale Payment Methods Payment Solutions Outsourcing Services 99

yoursales

DECEMBER 12, 2018

PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. You’ll get lots of content from us along with advice for your sales process. Which sales tools best support your sales process?

Scale 99

Scale Payment Methods Payment Solutions Sales Recruiting 99

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 47

Scale Sales Hiring Underperforming Technical Team Social Media 47