Sales Enablement, SaaS and Growth

JUNE 5, 2017

In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of what’s easy to track, analyse and optimise.

Branding 112

Branding Outsourcing Services Investment SaaS 112

Aaron Beashel

OCTOBER 31, 2016

Just a few months into my stint at Campaign Monitor, a new CEO joined to lead the company. So in this post, I want to outline how the V2MOM framework works and how you can use it to align and manage your company around what’s most important. How to create a V2MOM framework for your company or team.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You sit back and wait for the leads to flow in— but no one’s visiting. You need to mix up your marketing and put that content to work. . billion searches.

Social Media 145

Social Media Advertising Construction Content Marketing 145

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Survey Your Current Customers and Leads.

Startup 140

Startup Strategy Marketing Social Media 140

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. Demand generation manager to develop strategies to generate and nurture leads.

B2B 87

B2B Marketing Sales Hiring Social Media 87

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Technical Review 223

Technical Review Technology Scale Marketing 223

User Pilot

JULY 20, 2023

From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks! AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis.

Artificial Intelligence 91

Artificial Intelligence AI Search AI Software Review 91

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Here’s how you can find the sales books that are most relevant to you. B2B Is Really P2P. How to Get a Meeting with Anyone.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Incredo

NOVEMBER 1, 2019

better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. (We The more you learn, the happier we are.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. AB Testing. Account Executive.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? Source: Drift.

Strategy 107

Strategy Outsourcing Services Outsourced Development B2B 107

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. Think of your sales career as a project or a thing so that you can separate yourself from how you view it.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. How do you create content that meets those goals?

Social Media 144

Social Media Engineering Sales Hiring Branding 144

Neil Patel

JANUARY 2, 2019

So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. More so you have to change up your strategy. And of course, the tactics work for both B2B and B2C sites. I know what you are going through. Of course not!

Branding 111

Branding Sales Hiring Scale Interviewing 111

FastSpring

JANUARY 8, 2019

Marketers sure are good at jargon, aren’t they? Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business. Affiliate marketing. A blog is an online log of content relevant to your market.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

Sales Hacker

OCTOBER 25, 2017

As well as hearing from a number of experts within the field we’ll provide you with plenty of tips that you can enact immediately to increase your pipeline and close more deals more efficiently. – Lewi Watkins , Global Social Selling Lead at Sage. – Lewi Watkins , Global Social Selling Lead at Sage.

Scale 100

Scale Social Media Advertising Engagement 100

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

The Marketing & Growth Hacking Publication

APRIL 11, 2019

Customer acquisition has become web-centric, with potential leads turning to search engines, websites, and social media for answers before they look elsewhere. That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

SmartKarrot

SEPTEMBER 24, 2021

The COVID-19 pandemic has taken its toll on the B2B customer experience. We are already seeing the outpouring of orders, commotion in the supply chain, changes in customer behavior, store closures, and more. So, now the real deal is, “Do B2B organizations have it in them to change their strategies in the post-COVID world?”

B2B 11

B2B Strategy Technical Review Systems Review 11

SmartKarrot

APRIL 29, 2022

Talking about B2B relationships, we can see a clear upswing in customer communities. What is a B2B Customer Community? When we talk about B2B customer communities, we talk about a well-formed group of customers of a business-to-business organization where the customers can interact with each other. So, keep reading!

B2B 10

B2B Business Scale Advertising 10

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021? Content marketing ticks nearly every box for your business.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

Sales Hacker

SEPTEMBER 2, 2019

For many organizations today, lead generation is the Achilles’ heel of business development. They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy. What is a lead generation strategy? Inbound strategies.

Scale 82

Scale Social Media Sales Hiring Marketplace as a Service 82

Baremetrics

JUNE 10, 2021

Despite this, you’re sitting in a pretty unique situation compared to other business models when it comes to lead generation. Features can be added in order to create new markets and categories and this gives SaaS companies a unique opportunity to compete in the organic search space with SEO. ” ( source ).

Startup 98

Startup SaaS Technical Advisors B2C 98

Intercom, Inc.

MARCH 19, 2019

Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Or on the other hand, invest too little money in a channel that has the potential to bring in many more customers than it does right now. Customer acquisition starts with your product.

Acquisition 166

Acquisition Strategy Scale Social Media 166

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

B2B 119

B2B Marketing SaaS Social Media 119

Baremetrics

JUNE 10, 2021

Despite this, you’re sitting in a pretty unique situation compared to other business models when it comes to lead generation. To get the most out of your marketing data, utilizing a tool like Baremetrics makes visualization easy and intuitive. Growing your SaaS company can be difficult in the early stages.

Startup 52

Startup SaaS Technical Advisors B2C 52

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. NP Digital is my content marketing company.

Content Marketing 134

Content Marketing Technical Review Marketing Banking 134

Neil Patel

JANUARY 15, 2021

Once your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. Once your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue. That’s what I did!

Social Media 145

Social Media Mobile Sales Hiring Technical Review 145

Kellblog

JANUARY 2, 2024

Valuations came down, structure regrettably came back , cashflow trumped growth, founder friendliness decreased, diligence generally flopped back from FOMO to FOFU, and companies again started to treat employees as, well, people they are paying to do work. Expect more of this activity in 2024. The barbarians at the gate are back.

AI Search 109

AI Search Technical Review Technical Advisors ChatGPT 109