Sales Hacker

OCTOBER 17, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question. Attached is my resume.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

SaaStr

NOVEMBER 22, 2021

” And she quickly hired someone named Ben Lang who at the time was running a Notion fan site that was getting 80,000 hits per month, all about Notion. So she had this brilliant idea of why don’t I hire Ben? And yet, people from this group hosted media interviews, did sessions, answered Q&A.

B2C 292

B2C Scale Consulting Software Review 292

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Below is a lightly edited transcript of our interview. After I had left, we started to see that we had product-market fit.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing. Why does Matt see free products as a tool for growth ? Short on time? Short on time? Matt: Correct.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. Like sales doesn’t like freemium. It was literally yesterday, sales versus PLG.

Scale 224

Scale Scaling Sales Hiring Enterprise 224

Intercom, Inc.

JUNE 7, 2018

Sean: I stumbled into online marketing in 19996 because I had invested in a friend’s online gaming company. I joined him in a sales role initially when there wasn’t anybody really using the product, which meant I was trying to sell advertising against a non-existent user base. Developing a growth culture at Dropbox.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Sales Hacker

JANUARY 28, 2021

That idea might sound crazy, but it’s actually part of a new trend sales organizations are using to hit their revenue targets. With the shift to remote work and more new products hitting the market every day, it’s no surprise that social selling has risen in popularity. LinkedIn Profile Tips for Sales Reps.

Sales Recruiting 119

Sales Recruiting Technical Review Sales Hiring Software Review 119

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How does Randy think about using interactive content to maximize sales rep efficiency? How does it convert more leads?

Scale 205

Scale Sales Hiring Marketplace as a Service Mobile 205

User Pilot

MAY 19, 2021

However, if you break down who they were asking: High-growth bootstrapped companies spend 20% less on general and administrative costs while spending 25% more on marketing compared to low growth bootstrapped companies. You can tackle your marketing plan in three steps: Step 1. Find the Job that Needs to Be Done (JTBD).

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

DECEMBER 3, 2019

And then also what was new to me that I’m still adapting to is the high touch sales process and how much institutional effort has to go into making that happen. And so when I think about those first hires, it’s what am I going to do to do both of those things? So those things definitely translated. Jason Green : Yeah.

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132