Casey Accidental

FEBRUARY 9, 2021

Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. .

Strategy 52

Strategy Scale Systems Review Technical Review 52

Casey Accidental

AUGUST 4, 2021

Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work. Advanced Growth Strategy. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. .

Technical Review 52

Technical Review Scale Systems Review Retention 52

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. A huge benefit of a growth team is that it can overcome the barrier of siloed departments. Hiring for Growth.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users.

Payments 117

Payments Scale Scaling Revenue 117

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1:

Customer Success 104

Customer Success AI Underperforming Technical Team Technical Review 104

SmartKarrot

FEBRUARY 16, 2022

Many others have adopted his strategies at Box to create scalable products. He is well-known in the B2B SaaS space for his product. Known for his innovative writing style, Alex is credited for making Groove a successful company. Casey is active in the SaaS space- growth strategies, industry insights, and SaaS trends.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

How To Buy Saas

MAY 22, 2024

However, the SaaS sector is fiercely competitive right now, demanding innovative products, effective demand-generation strategies, and marketing approaches that transform traffic into leads. Innovative demand generation strategies 2. Uses advanced marketing technologies 3. Refine Labs refinelabs.com 1.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. You take, for example, the iPhone.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire AI 169

SaaStr

JULY 29, 2022

But there’s another 10% of the 100 percent that is looking for innovation. That’s the piece where this innovation budget and/or folks looking for a 10 X solution to one real problem. There are things you absolutely don’t need in the early days, like corporate marketing.

Scale 219

Scale Scaling Sales Hiring Enterprise 219

OpenView Labs

JANUARY 14, 2020

Any company – even those selling to large Enterprises or operating in niche vertical markets – can adopt PLG principles to improve user experiences and increase go-to-market efficiency. We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

Scale 62

Scale Benchmarks User Experience B2B 62

Incredo

NOVEMBER 1, 2019

The enterprise SaaS sales model typically breaks down across customer-facing functions in the following way: Sales: Sales reps are focused on a narrow set of target prospects and they are directly supported by product marketing and sales engineering resources at the deal level. Understanding the value of the SaaS product.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126