SaaSOptics

APRIL 7, 2022

What is Product-Led Growth (PLG)? Product-led growth is much more than a growth hack, pricing strategy, or industry buzzword—It’s an organizational framework used by B2B SaaS companies to answer one simple question: “How can we get our product to sell itself? What Does Freemium Mean in Business?

Business Model 74

Business Model Payment Features Business SaaS 74

The Marketing & Growth Hacking Publication

APRIL 7, 2019

Image source: Unsplash Do you want to offer excellent customer service to your customers? Did you know you can include an additional touch to your customer service and make it a formidable marketing tactic that will help to bring in more consumers to your business? Of course, it is outstanding and enhanced customer service.

Marketplace as a Service 40

Marketplace as a Service Revenue Growth Hacking Business 40

User Pilot

OCTOBER 26, 2021

A company's North Star Metric measures actual value delivered to customers as a predictor of sustainable growth. North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. Don’t worry about perfection at the start.

B2C 98

B2C Metrics B2B Retention 98

The Marketing & Growth Hacking Publication

AUGUST 11, 2020

In another article, I shared the secrets that startups need to differentiate their services with a good landing page. Clearly communicate what makes your service stand out. My team applied this micro-commitment strategy to increase lead size for Probitybooks.com by 80% and was able to convert many of them to paying customers.

Startup 59

Startup Marketplace as a Service Growth Hacking Communication 59

Intercom, Inc.

OCTOBER 24, 2019

Find the people who are 10-out-of-10 passionate about your product or service , because they will evangelize your brand more powerfully than you can do alone. This allows your community to help each other – and often to grow your product or service beyond what you might have imagined on your own. Get to know your biggest fans.

Underperforming Technical Team 116

Underperforming Technical Team Interviewing Marketplace as a Service Investment 116

The Marketing & Growth Hacking Publication

FEBRUARY 19, 2019

Recently, I was invited to attend a webinar hosted by a company called Advance Your Reach (AYR), which helps speakers get their key messages to resonate in a crowded marketplace. Pete used his webinar to give the audience tools and strategies they could use immediately; he didn’t focus on trying to acquire future business.

Growth Hacking 40

Growth Hacking Marketplace as a Service Engagement Strategy 40

OPEXEngine

MARCH 9, 2021

Entrepreneurs are inundated with the suggestion that there’s a growth hack or shortcut for everything,” says Jay. It’s important to experiment, be open-minded, and act with urgency, but a “growth at all costs” mentality is doomed from the start. He shifted Zenefits from a service-heavy business to a SaaS model. “We

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

The Marketing & Growth Hacking Publication

APRIL 21, 2019

Well-known for highly elaborated social media strategy, in particular?—?for Mrs. Telford argues that moving marketing efforts of social media can help Lush to upgrade the full customer service. By the way, Mike Blake-Crawford, strategy director at Social Chain agency considered the escape of Lush to be a bad idea. Write for us.

Social Media 40

Social Media Branding Growth Hacking Technical Review 40

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product growth speakers. But how do you do that?

Scale 105

Scale Growth Hacking AI Consulting 105

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace. Specifically, there are three key reasons?—?and

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40