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What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross 

SaaStr

Last week, they launched a product called Vimeo Central, a complete suite for using video in collaboration and employee engagement. They also have a media segment, a separate business supporting creators who want to do subscription-based video monetization. They sell a lot into internal video, which is employee engagement.

AI Search 224
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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. Increase your leads without increasing your headcount. But any target-focused sales professional will want to know: how well does live chat actually work?

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The ultimate customer support tech stack for 2022

Intercom, Inc.

Powered by a modern business messenger , it scales your ability to answer more questions from more customers without increasing headcount, budget, or hours logged. InMoment helps your team to keep an ongoing pulse on how your customers feel about your product or service so you can proactively drive retention, engagement, and advocacy.

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How to Proactively Engage Clients and Automate Your High Touch Service – A Success Story

ChurnZero

How to Pro actively Engage Clients and Automate Your High Touch Service – A Success Story . MineralTree is a payment platform that helps thousands of business automate their invoice-to-pay process. Best of all this information is now available at a glance – via dedicated dashboards, Sales f orce or even Slack. .

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Learn through this example AudiencePlus , a platform that enables B2B marketers to build, engage, and convert audiences through owned media, used this very strategy. By the time they officially launched the product, they already had an engaged audience. As a result, 60-65% of AudiencePlus deals are sourced through events and content.

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Sales-led Vs. Product-led: Why You Don’t Have to Choose

SaaSOptics

If you observe the average sales headcount of early-stage product-led companies, you’ll find that many have already laid the foundation of a hybrid model because (in most cases) a strong sales team is what ultimately allows them to scale and maintain their hold on the market. There Aren’t Many True Product-led Companies.

Scale 97
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A New Way To Tell if a Company Is Truly Product-Led

OpenView Labs

For private SaaS companies that do not publish their financials, you can alternatively compare R&D headcount with Sales and Marketing headcount using LinkedIn data as an approximation. Veeva sees similar dynamics among its Vault customers, with 2013/2014 cohorts growing subscription revenue by 26.8x and now adopting 4.4

Scale 98