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How to do Market Research: a Step-by-Step Guide

User Pilot

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

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Be The Top Pick: Tips to Crush the Job Interview

Sales Hacker

We will be hosting monthly digital events, kicking off the series with none other than Lars Nilsson who coined the phrase account-based sales development himself. Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more.

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Episode 33: This Could Have Been A Sequence

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hey William, Really impressed by what the Lavender team has done so far. Subject A: Partner Driven Growth. Cheers, Rep.

Scale 82
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How to Use Marketing Experimentation to Boost Your Marketing ROI

User Pilot

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization.

Marketing 101
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The Guide to A/B Testing in Product Management

User Pilot

In this article, we’ll explain what A/B testing is, why it matters for product managers, and how product teams should plan and run a test. A/B testing is important in product management as it aids the PM in understanding user behavior and making data-based decisions that lead to a boost in user engagement and retention.

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 179
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Building a System for Growth

OpenView Labs

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?