Practical Advice on SaaS marketing

JUNE 3, 2014

Inbound marketing can be very cost-effective, but it can also be slow. Inbound marketing relies on prospective customers making contact with vendors. That's the other way around from traditional marketing, where vendors try to make contact with potential customers. What that means is that by the time the vendor engages with a prospective customer, that prospect is already fairly far along in the evaluation process.

SaaS 124

SaaS Innovation Business Model Technology 124

The Angel VC

JUNE 4, 2014

Note: This article first appeared as a guest post on the popular KISSmetrics blog. Thanks to Hiten Shah and Sean Work at KISSmetrics for publishing it. I'm republishing the post here as a series of two shorter posts, with a few small edits. Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Advertising 113

Advertising Customer Lifetime Value Outsourced Development Churn 113

Tom Tunguz

JUNE 5, 2014

Marketing investments are unlike any other investment a startup. They are the least-tangible, least-measurable investments and that’s why they are perceived as the riskiest investments. After raising a round of capital, a startup’s management team has a pool of capital to invest. They can choose from different projects: growing the engineering team to build products faster, spending more on infrastructure to speed page load times, moving to a bigger office, adding salespeople to pros

Investment 100

Investment Startup Sales Hiring Advertising 100

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. Recently however, I was looking at their Open Blog and in particular the Content Marketing Report for April and found some of the statistics quite interesting.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

Generative AI

Neil Patel

JUNE 5, 2014

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites

Social Media 76

Social Media B2C Branding Engineering 76

Tom Tunguz

JUNE 3, 2014

HBS Professor Michael Porter created the Five Forces Framework in 1979 in a landmark book called Competitive Strategy. One of those forces, the threat of substitutes has intrigued me for quite a while because in the world of the Internet, the prevailing wisdom on switching costs argues they are trivial on the web. After all, how difficult is it to change from Google search to Bing search?

Investment 100

Investment Software Pricing Strategy 100

Aber Law Firm

JUNE 5, 2014

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

Software Review 52

Software Review Software Technical Review Education 52

The Angel VC

JUNE 5, 2014

Note: This is the second part of a post which first appeared on KISSmetrics' blog. The first part is here , and here is the original guest post on the KISSmetrics blog. Thanks go to Bill Macaitis , CMO at Zendesk , for providing extremely valuable input on multi-attribution analysis. Multi-touch Attribution Analysis – Giving Some Credit to the “Assist” Multi-touch attribution, as defined in this good and detailed post , is “the process of understanding and assigning credit to marketing channels

Advertising 129

Advertising B2B SaaS Marketing 129

CloseSaaS

JUNE 3, 2014

Uber is one of the hottest and fastest-growing companies in the world right now, raising their latest round of financing at a reported post $17B valution. They're disrupting an industry that urgently needs it, and they're hugely successful doing so.

Finance 52

Finance Startup Sales 52

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Payments

Tom Tunguz

JUNE 1, 2014

In his book Behind the Cloud: The Untold Story of How Salesforce went from Idea to Billion Dollar Company and Revolutionized an Industry , Marc Benioff shares the 111 plays he learned through Salesforce triumphant rise to the most valuable SaaS company in the world. Play 15 is my favorite from the book. Benioff writes “position yourself either as the leader or against the leader in your industry.

Marketing 100

Marketing Sales Hiring Mobile Cloud 100

Aber Law Firm

JUNE 5, 2014

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

Software Review 52

Software Review Software Technical Review Education 52

CloseSaaS

JUNE 5, 2014

If you're faced with the challenge of developing a commission structure for your first sales hire as a startup, there are two very different ways you can go about it.

Sales Hiring 52

Sales Hiring Startup Sales Development 52

CloseSaaS

JUNE 5, 2014

Here is a recent success webinar recording for all of you who want to get more out of Close but can't join our live sessions.

Management 52

Management 52

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Aber Law Firm

JUNE 5, 2014

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

Software Review 40

Software Review Software Technical Review Education 40

Aber Law Firm

JUNE 5, 2014

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

Software Review 40

Software Review Software Technical Review Education 40

Aber Law Firm

JUNE 5, 2014

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

Software Review 40

Software Review Software Technical Review Education 40

Aber Law Firm

JUNE 5, 2014

On May 9, 2014, the appellate court handed down its 69-page decision in the Oracle vs Google API copyright case. The court ruled in favor of Oracle, but did push down to the lower court some remaining issues (which I will not bore you with right now…even though it is super interesting to software attorneys). I know you don’t want to read all of the case, so as a software licensing attorney I thought I should share a few takeaways for software and SaaS based companies.

Software Review 40

Software Review Software Technical Review Education 40

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments