Tom Tunguz

OCTOBER 8, 2017

Recently, a VP of sales told me about the way he views the dynamic between inside and outside sales. Inside sales is the drumbeat, a highly predictable sales organization whose consistency enables outside sales to swing for the fences. I never heard it expressed quite this way, but I do think there’s some truth to it. To prove it to myself, I ran a Monte Carlo simulation for hypothetical startup.

Scale 195

Scale Startup Sales SaaS 195

Practical Advice on SaaS marketing

OCTOBER 7, 2017

If you think your customers subscribe to your software-as-a-service (SaaS) solution only because they love the features or the price, think again. Of course, customers look at the solution’s features, the fact that it’s easy to use, or the attractive price… but that’s not all they look at. They’re also figuring out if they can trust you. The fact is that if they don’t trust you and they don’t believe they can rely on you to deliver your service as promised, none of that other stuff really matter

Acquisition 130

Acquisition Advertising Pricing Payment Features 130

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. Subscribe to receive the rest of the series. When I joined HubSpot in January 2014 the mission was clear. One, help build the foundation for a new $100M line of business.

Sales Recruiting 111

Sales Recruiting Software Review Growth Hacking Retention 111

FastSpring

OCTOBER 13, 2017

Ecommerce shopping cart abandonment is more common than you might think. Studies show that a majority of shoppers abandoned their carts before completing their purchase last year, and their reasons ranged from an overly complicated checkout process to high shipping costs. Fortunately for ecommerce businesses, many of the issues that force customers to click away from their shopping carts can be remedied.

Business 78

Business Revenue 78

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

Data

Chart Mogul

OCTOBER 12, 2017

After several recent high-profile Mac apps pivoted to a subscription model, users are left feeling cheated. Developer MacPaw is planning to solve that, with Setapp - the first all-you-can-eat subscription service for Mac apps. The pitchforks are out. If you want to see a prime example of angry customers, pay a visit to the iOS App Store and look at the reviews for writing app Ulysses.

Payment Features 75

Payment Features Subscription Underperforming Technical Team Software Review 75

Rakam

OCTOBER 11, 2017

Are you confused about which SQL Query tool is best for your organization? In this technically dynamic world where data is king, many data analysts are faced with making the difficult choice of what querying engines to employ. Beyond that, they are tasked with sifting through the data storage systems these engines support, and weighing what they stand to gain (or lose as the case may be).

Data 66

Data Engineering 66

FastSpring

OCTOBER 11, 2017

Summertime means one thing to many people: vacation. It's no wonder that advertisers can expect their affiliate marketing sales to drop by as much as 30% from June to mid-August. This does not always indicate that the affiliates have lost interest in their programs. Still, despite the seasonality, any merchant running an affiliate program will sooner or later start to think about techniques for making the program more attractive to affiliates.

Sales 73

Sales Management Advertising Marketing 73

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. As part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations.

SMB 66

SMB Sales Customer Success Strategy 66

CloseSaaS

OCTOBER 11, 2017

You’re using a top inside sales CRM. You’re prospecting and qualifying leads with LinkedIn. You’ve read every ebook, guide, blog post, and infographic about inside sales that you can get your hands on.

Sales 52

Sales 52

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Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

Outsourced Development

Chart Mogul

OCTOBER 13, 2017

HappyFox founder Shalin Jain is obsessed with metrics and measurement. I paid the team a visit to understand how they'd moved from a hugely-complex spreadsheet for revenue analysis to ChartMogul. The early, early days. When a SaaS founder talks about the “early days”, they usually refer to a time when they had to build their own marketing automation tool, or perhaps even run their own datacenter.

Business 40

Business SaaS Scale Sales Hiring 40

FastSpring

OCTOBER 9, 2017

You've worked hard to create a SaaS product that will offer value to prospective customers, but you're not achieving your conversion goals. What's not resonating with your pool of customers? How can you improve your product, thus improving your sales?

SaaS 67

SaaS Sales Revenue 67

InsightSquared

OCTOBER 9, 2017

Guest blog by Mike George, Business Systems Analyst at Toast, Inc. Getting a sales team to enter accurate information to your CRM is like pulling teeth, but it doesn’t have to be that way. Here are some tips for satisfying your data needs without burdening your sales team. Keep your forms lean. You’ve probably heard the expression, “If it’s not in Salesforce, it doesn’t exist.

Sales Hiring 54

Sales Hiring Data Sales Forecasting 54

CloseSaaS

OCTOBER 9, 2017

Every so often, salespeople do some really shady s**t.

Startup 52

Startup Sales Management 52

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

AI

The Marketing & Growth Hacking Publication

OCTOBER 12, 2017

Photo by Hermes Rivera on Unsplash How to create a positioning statement for your product What is a positioning statement A positioning statement is a declaration of a brand’s unique value proposition and how it fulfils your customer’s need. It is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t ( source ).

Growth Hacking 40

Growth Hacking Scale Branding Interviewing 40

ReSci

OCTOBER 10, 2017

In 2016, Cyber Monday was the biggest day in US e-commerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in. The post 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers appeared first on ReSci.

Data 40

Data Marketing 40