Wed.Jun 18, 2025

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How to Use Paid Media at Every Stage of SaaS Growth

Kalungi

If you're leading a growing SaaS company, you’re under pressure to hit pipeline targets. Paid media feels like the fastest way. While it can seem like an easy choice, it’s not always the right one.

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Dear SaaStr: Should I Hire a Sales Consultant as My First Sales Rep?

SaaStr

Dear SaaStr: Should I Hire a Sales Consultant as My First Sales Rep? No, you shouldn’t hire a sales consultant as your first sales rep. Here’s why: As the founder, you need to be the one to close the first 10–20 customers yourself. This isn’t just about getting deals done—it’s about deeply understanding your sales process, your customers, and what works (and doesn’t) in your pitch.

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What is Vertical SaaS?

Stax

Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. This article explores what vertical SaaS is, its advantages, challenges, and how companies can win in this focused, fast-growing space.

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5 Interesting Learnings from Okta at $2.75 Billion in ARR

SaaStr

So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B market cap, so ~6x ARR Net net it’s a story of new customer growth of 7% combined with slowing NRR of 106%.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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The Psychology Behind Banner Blindness (and How to Overcome It)

The Daily Egg

It’s one of digital marketing’s most persistent challenges: your carefully crafted banner ad gets served, but your audience hardly sees it. Banner blindness, the phenomenon. The post The Psychology Behind Banner Blindness (and How to Overcome It) appeared first on The Daily Egg.

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How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]

The Moz Blog

Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down.

Revenue 99
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What Most Founders Miss About the First $1M with Mike Zayonc

Predictable Revenue

Mike Zayonc, co-founder at Kodif, shares what finding real traction looks like: testing, selling, and staying close to the problem. The post What Most Founders Miss About the First $1M with Mike Zayonc appeared first on Predictable Revenue.

Revenue 130
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How The Kalungi Team Uses AI to Drive B2B SaaS Growth

Kalungi

See how Kalungi uses AI in its day-to-day work to work faster, drive better marketing outcomes, and help B2B SaaS companies scale and grow revenue.

B2B 45
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What Is GPTBot, and Should You Block It?

Neil Patel

If you’ve published content online recently, there’s a good chance GPTBot has already crawled it. GPTBot is OpenAI’s web crawler that collects publicly available data to help train and fine-tune its large language models (LLMs), like the one powering ChatGPT. That means it’s helping artificial intelligence (AI) learn from your blog posts, product pages, help docs, and more.

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How to Know If You're Ready for White Label Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

White label payments enable software providers to earn more revenue and gain control over the customer experience. But with white label payments comes a great deal of responsibility and ownership. Check out this webinar on-demand to see if you are ready to make the transition to white label payments. You'll learn important information, including: How responsibilities are split in a white label environment Reasons why software providers adopt white label payments How to know if you are ready for

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Channel Chaos: How to Monetize Through Partners Without Losing Control—What the MGI Report Says

Blulogix

By BluLogix Team Channel Chaos: How to Monetize Through Partners Without Losing Control—What the MGI Report Says In MGI Research’s 2025 Agile Billing Top 50 Buyer’s Guide , BluLogix earned recognition not just for usage billing and mediation, but for something most billing platforms barely touch: n-tier partner monetization. If your business sells through resellers, distributors, white-label partners, or global VARs, you know how complex channel billing can be.

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AI Engineer World's Fair 2025: My Day 1 Highlights

Crafty CTO

My live experience at the AI Engineer World’s Fair 2025 in San Francisco could be summarized as “extremely intense.” As I sat down to recap my highlights, starting with this post covering what Day 1, I ended up re-watching every session, and now I understand better why it felt so intense—the amount of information packed into the short 20 minute sessions was immense, and the people communicating that information were, on average, “brilliant plus” humans …

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Examples of Business Plan for Real Estate Agency

Nimble - Sales

Starting a real estate agency without a business plan is like building a house without blueprints. You might get somewhere, but it won’t be strong, scalable, or sustainable. Whether you’re an aspiring entrepreneur, a solo realtor scaling up, or a The post Examples of Business Plan for Real Estate Agency appeared first on Nimble Blog.

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Only 37% of 2019 VC Funds Have Returned Capital: Inside the Numbers That Show Why VC Fundraising Has Gotten So Hard

SaaStr

The Brutal Reality of VC Returns: What Carta’s Latest Data Reveals About the State of Venture Capital A deep dive into the performance crisis hitting venture funds and what it means for founders, LPs, and the entire ecosystem TL;DR: The Great VC Performance Reset is Underway Per the latest Carta performance data , only 37% of 2019 venture funds have returned ANY capital to their LPs after 5 years.

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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. This guide offers a step-by-step roadmap to help you evaluate readiness, strengthen infrastructure, upskill teams, and meet compliance needs. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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Dont Get Burned with Recruiting AI Vendors with Jeff Pole

Go Hire- Saas

Dont Get Burned with Recruiting AI Vendors with Jeff Pole In this episode of GoHire Talks , Jonathan Duarte sits down with Jeff Pole , CoFounder & CEO of WardenAI , to explore the compliance complexities and promise behind recruiting AI tools. Jeff shares how WardenAI conducts independent audits to certify that Recruiting AI tools are fair, transparent, and legally defensible.

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15 Trending Songs on TikTok in 2025 (+ How to Use Them)

Buffer Resources

I don’t know about you, but my 2025 earworms are pretty much exclusively trending songs from TikTok at this point. (Even the non-music sounds from TikTok tend to get stuck in my head, but I digress…) The catchiness of these tunes is incredibly powerful for creators and brands on the social media platform to tap into, because not only do users remember the song — chances are, videos that featured the track will probably stick in their minds, too.

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