OpenView Labs
MAY 14, 2019
It’s always easier for Monday morning quarterbacks to say what should have been done than to plan for success. However, in the SaaS world there are absolutely some dos and don’ts around building a successful brand and keeping those dreaded churn rates low. Here are some of the most common mistakes SaaS companies make, according to experts. 1. You seem the same as everybody else.
Kraftblick
MAY 14, 2019
If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work. You’ve collected information on competitors — discovered how they do PPC and how much they spend on it, analyzed their websites and their blogs, learned how they get backlinks, etc. You’ve looked at Google through the eyes of customers and chosen some relevant resources to place your links.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
MAY 14, 2019
The cloud’s biggest days are yet to come. The rise of the public cloud is driving a massive replatforming of the tech stack and customer experiences for every company. What’s next? A deep dive with Ophelia Brown, Founder of Blossom Capital. Want to see more content like this? Join us at SaaStr Annual 2020. Mikkel Svane – CEO @ Zendesk. Ophelia Brown – Founder @ Blossom Capital.
The Daily Egg
MAY 14, 2019
As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety. Any tools you pick to build your digital agency have to first and foremost simplify your clients’ lives.But priority #2 is making money! Because you’re […] The post These 18 Tools Will Supercharge Your Digital Agency Software Stack appeared first on The Daily Egg.
Advertisement
Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.
SaaStr
MAY 14, 2019
A few ideas: Invite them to something useful. Invite them to a webinar. To an upcoming event you are doing. To a dinner for top prospects. They might be interested in this, even if for the moment, they no longer seem to want to buy today. This keeps them in the pipeline, even if it doesn’t them down a stage. That’s still important. Tell them about an upcoming release, new features, etc. — that matter to them — and ask if they’d like an update about it.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
MAY 14, 2019
If you raised a $15m Series B, these days, it’s quite possible a small amount can be used to buy out your shares. Don’t expect an amazing price, but the company can raise another $1m and use that at least in part to buy you out. These days, most Series B investors are OK with a small bit being used this way, and if the company was able to raise $15m, it can probably get another $1m.
Totango
MAY 14, 2019
Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer success team’s hard work is paying off? One way is to use key performance indicators (KPIs) to make an abstract concept, like customer success, quantifiable. There are many different KPIs, and each evaluates progress toward goal completion from a different angle.
Chargebee
MAY 14, 2019
How we zeroed in on Chargebee's true north as a product, through customer calls, subscription workflows, and value propositioning.
Nimble - Sales
MAY 14, 2019
In this webinar, Nimble CEO Jon Ferrara discusses concepts from Mark Schaefer’s latest book, Marketing Rebellion: The Most Human Company Wins. Mark is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. He is the Executive Director of Schaefer Marketing Solutions, specializing in marketing strategy and […].
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The SaaS CFO
MAY 14, 2019
The Net Promoter Score, or NPS(®), is a customer satisfaction benchmark that rates the likely hood of your customer recommending your product or service to someone else. Your customer rates you on an NPS scale that begins at 0 (unlikely) and ends at 10 (likely). The scores are then transformed into a -100 to +100 […]. The post What is the Net Promoter Score?
FastSpring
MAY 14, 2019
It wasn’t long ago that buying a new piece of software involved a trip to your local brick and mortar software retailer. You’d park your car, mosey on into the store, and then go through the process of scouring the shelves for the pristine cardboard box that housed a physical copy of your application. And that was it. The application you got out of the box was the final product.
CloseSaaS
MAY 14, 2019
Let me ask you one thing today: How do you currently track your sales team’s performance? How do you understand which sales rep is closing the most deals, which sales rep has a high deal closing % and which sales rep brought in the most amount of revenue in Q1 this year?
Software Platform Consulting
MAY 14, 2019
Last week I wrote a post about Fleetcor’s acquisition of Nvoicepay. The acquisition represented an opportunity to learn more about the economics of B2B payments. The acquisition also prompted me to review Bottomline’s financial reports. Bottomline owns Paymode-X, the largest B2B payment network in the US. Paymode-X boasts payments of more than $200 billion annually and over 400,000 payees.
Advertisement
Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
SaaS Onboarding Emails
MAY 14, 2019
This post is featured in my onboarding email newsletter, Get Your SaaS On Board , but a similar thought process could be used for many SaaS email marketing sequences. If you’re curious about what a desired action map is, you can learn about them here or see an example here. Now let’s talking about aligning actions and outcomes with goals. Why you need to consider user goals Have you ever sat down to write an email and wondered what the heck to talk about?
Divestopedia
MAY 14, 2019
Private equity and strategic buyers come with their own set of financial and ownership objectives. This will undoubtedly have a critical impact on the initial transaction as well as operations post-closing. Here are issues that should be considered.
BetterCloud
MAY 14, 2019
When BetterCloud first arrived onto the scene in late 2011, we were a free product to help IT admins manage various aspects of their G Suite environment (this was back in the day when it was “Google Apps”). Well, we’ve come a long way since email signature management. Fast forward to 2019, and we’ve evolved into a powerhouse platform that can manage and secure any SaaS application —not just G Suite.
Incredo
MAY 14, 2019
Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. At Incredo, it is our belief that if a SaaS company is reliant upon outbound in place of/more than inbound, they are missing out on a tremendous number of customer conversions. Essentially, they are wasting their money on outbound.
Advertisement
Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Intercom, Inc.
MAY 14, 2019
Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals. You need a structured way to see and track exactly what’s required to progress the deal forward, while also staying flexible enough to adapt to changing deal dynamics.
IT World
MAY 14, 2019
GitHub has introduced the GitHub Package Registry , a package management service integrated into GitHub that allows developers to publish private or public packages next to their source code. GitHub Package Registry is available now in a limited beta release. GitHub Package Registry provides downloads backed by GitHub’s global CDN. Packages can be hosted privately or publicly and used as dependencies in projects.
Chart Mogul
MAY 14, 2019
In this post, our friends at Proof will cover what exactly SaaS companies need to know about personalization. Plus, they’ll give you a quick run through of some quick examples you can use to execute on your own site. Ben Johnson is the Head of Content at Proof , a Y Combinator-backed startup that provides real-time social proof and personalization software.
Incredo
MAY 14, 2019
Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. At Incredo, it is our belief that if a SaaS company is reliant upon outbound in place of/more than inbound, they are missing out on a tremendous number of customer conversions. Essentially, they are wasting their money on outbound.
Advertisement
If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Expert insights. Personalized for you.
61 
Let's personalize your content