Tue.May 14, 2019

5 All-Too-Common Strategy Mistakes You Might Be Making

OpenView Labs

It’s always easier for Monday morning quarterbacks to say what should have been done than to plan for success. However, in the SaaS world there are absolutely some dos and don’ts around building a successful brand and keeping those dreaded churn rates low.

How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 4


If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work. You’ve collected information on competitors — discovered how they do PPC and how much they spend on it, analyzed their websites and their blogs, learned how they get backlinks, etc.

Beyond $1B ARR: Lessons from Zendesk on Why the Cloud is Unstoppable (Video + Transcript)


The cloud’s biggest days are yet to come. The rise of the public cloud is driving a massive replatforming of the tech stack and customer experiences for every company. What’s next? A deep dive with Ophelia Brown, Founder of Blossom Capital. Want to see more content like this?

Cloud 244

Wendy Lea talks about the risks of saying no


Entrepreneur, investor, and Techstars board member Wendy Lea remembers the beginnings of Techstars, her first encounters with #GiveFirst—and how mentors have changed her life. Wendy Lea is a longtime entrepreneur and investor, as well as a board member and mentor at Techstars.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

These 18 Tools Will Supercharge Your Digital Agency Software Stack

The Daily Egg

As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety.

Will my co-founders buy my shares off me? Our startup has just closed a 15mm Series B round but I want to exit if they will buy me out. The company is burning cash.


If you raised a $15m Series B, these days, it’s quite possible a small amount can be used to buy out your shares. Don’t expect an amazing price, but the company can raise another $1m and use that at least in part to buy you out.

More Trending

What do I do when a solid, late-stage sales opportunity ghosts me?


A few ideas: Invite them to something useful. Invite them to a webinar. To an upcoming event you are doing. To a dinner for top prospects. They might be interested in this, even if for the moment, they no longer seem to want to buy today.

The SaaS guide to website personalization

Chart Mogul

In this post, our friends at Proof will cover what exactly SaaS companies need to know about personalization. Plus, they’ll give you a quick run through of some quick examples you can use to execute on your own site.

We thought we were selling to the guy next to you. But boy, were we wrong.


How we zeroed in on Chargebee's true north as a product, through customer calls, subscription workflows, and value propositioning

How Google’s New Layout Predicts the Future of SEO

Neil Patel

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The Agile Arrow – a visual framework for managing complex sales deals

Inside Intercom

Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals.

What is the Net Promoter Score?

The SaaS CFO

The Net Promoter Score, or NPS(®), is a customer satisfaction benchmark that rates the likely hood of your customer recommending your product or service to someone else. Your customer rates you on an NPS scale that begins at 0 (unlikely) and ends at 10 (likely).

Introducing NEW Activity Overview & Activity Comparison reports


Let me ask you one thing today: How do you currently track your sales team’s performance? How do you understand which sales rep is closing the most deals, which sales rep has a high deal closing % and which sales rep brought in the most amount of revenue in Q1 this year?

Stop Doing What Customers Hate and Discover What They Love

Nimble - Sales

In this webinar, Nimble CEO Jon Ferrara discusses concepts from Mark Schaefer’s latest book, Marketing Rebellion: The Most Human Company Wins. Mark is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Product Tip Tuesday: 5 Things You’re Not Doing with BetterCloud (That You Should Be)


When BetterCloud first arrived onto the scene in late 2011, we were a free product to help IT admins manage various aspects of their G Suite environment (this was back in the day when it was “Google Apps”). Well, we’ve come a long way since email signature management.

What Should Your Onboarding Emails Talk About?

SaaS Onboarding Emails

This post is featured in my onboarding email newsletter, Get Your SaaS On Board , but a similar thought process could be used for many SaaS email marketing sequences. If you’re curious about what a desired action map is, you can learn about them here or see an example here.

Choosing Between Strategic Buyers or Private Equity


Private equity and strategic buyers come with their own set of financial and ownership objectives. This will undoubtedly have a critical impact on the initial transaction as well as operations post-closing. Here are issues that should be considered


5 Reasons Your SaaS Company Should Trust Incredo to Create a High-impact Inbound Marketing Strategy


Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

GitHub launches GitHub Package Registry

IT World

GitHub has introduced the GitHub Package Registry , a package management service integrated into GitHub that allows developers to publish private or public packages next to their source code. GitHub Package Registry is available now in a limited beta release.