Thu.Jul 22, 2021

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At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

SaaStr

Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Sometimes even more. From referrals. From brand. From word-of-mouth. Bill.com at IPO saw 50% of its new customers coming from word-of-mouth and second-time buyers.

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Best Fleet Maintenance Software Compared

The Daily Egg

After thoroughly investigating the world of fleet maintenance software, we concluded that Fleetio is the best choice for most people. This software cuts out manual data entry, uses reporting and analysis tools to give managers helpful insights, has a simple look and feel, and connects fleets through desktop and mobile devices. The Best Fleet Maintenance […].

Software 332
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5 Interesting Learnings From Avalara at $600,000,000 in ARR

SaaStr

Avalara is a leading public SaaS company we probably should all know more about. Avalara manages a big problem — tax and related compliance automation. Its roots are in SMEs sold directly, a market a lot of us attack as well. It’s in many ways the hardest way to do it (direct sales to SMEs), but like HubSpot, Avalara has made it work well.

Scale 323
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Best Social Media Marketing Courses Compared

The Daily Egg

We analyzed the wide range of social media marketing courses on the internet and whittled them down to a list of the top five. The best social media marketing course for most students is Social Media Marketing Specialization by Northwestern University. It is comprehensive, welcomes beginners, and covers how to implement its practices in real […].

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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3 Reasons Why Your Marketing Needs Unbounce’s New Smart Builder [Announcement]

Unbounce

Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. (The quote is often attributed to the 18th-century poet and philosopher Ralph Waldo Emerson. Hmm, yeah, not exactly someone with conversion rates top of mind.). When it comes to building landing pages, you’re not doing it for the journey, are you?

Marketing 145

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A Step-by-Step Guide to Forming a Marketing and Sales SLA That Works

Sales Hacker

Marketing and sales team alignment is the mythical holy grail for most companies. Good cooperation between these two can skyrocket your growth, while the opposite might turn out to be a dead-end for further scaling. The truth is that most companies fail to get it right. Salespeople complain about the quality of leads they are getting. Marketing teams find it hard to accept that all those opportunities they worked so hard to create failed to close.

Scale 109
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Investing in Nobell Foods

Andreessen Horowitz

“Cows are extremely inefficient at turning plants into dairy.” This was one of the first things Nobell Foods founder and CEO Magi Richani said to me, and it continues to resonate. Just look at the numbers: it takes 6 kg … The post Investing in Nobell Foods appeared first on Andreessen Horowitz.

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Rules of Engagement for Customer Success and Sales: Considerations and Examples

ChurnZero

Setting rules of engagement saves your team time, money, and energy. By creating healthy boundaries, Customer Success and Sales don’t have to spend their days assessing and arguing over every expansion situation. Laying ground rules for how teams work together leads to greater productivity and efficiency while reducing cross-functional friction. You can win more deals faster when teams stay in their operating lanes instead of causing undue congestion, territorial clashes, and destructive road ra

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Bio Eats World: Engineering an Epigenome Editor

Andreessen Horowitz

On today’s episode we are discussing the results and implications of a recent study that describes the creation of a new set of tools to turn off … The post Bio Eats World: Engineering an Epigenome Editor appeared first on Andreessen Horowitz.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Get Better PayPal Analytics with Baremetrics

Baremetrics

PayPal is a popular choice for online payment processing. The platform currently serves over 20 million active merchant accounts globally, and is a proven solution trusted by entrepreneurs for over twenty years. But for SaaS businesses, PayPal lacks the analytics and reporting features they need to support sustainable growth. This is why PayPal users love Baremetrics, the ultimate business analytics solution that helps SaaS and subscription businesses monitor and understand subscription data.

PayPal 98
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Marketing Stacks That Work: Why One Tool Isn’t Enough

Trujay

Want your business to make more money? Focus on your marketing. Image Source: Unsplash Marketers appeal to a customer regardless of age, ethnicity, or socioeconomic status. But marketers have to reflect that diversity. The online buying process is similar to a life cycle and thus enters one of the most beneficial […]. The post Marketing Stacks That Work: Why One Tool Isn’t Enough appeared first on Trujay: Migration & Integration Solutions.

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Comparing solution selling vs product selling in the modern sales world

CloseSaaS

You can tell your prospects that your product is the best. But do you know how to answer if they ask you why? When you compare your product to the competition, are you just listing features or pricing? Or can you prove to your prospects that your product will be a better solution to their problems?

Sales 52
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3 Industry Experts Share 6 Best Practices To Build An Industry-Renowned Customer Success Operations Organization

Valuize Consulting

Accelerate Customer Success With Customer Success Operations. Customer Success (CS) Operations is a new addition to the world of Customer Success that has grown exponentially in both size and scope over the last few years. While individual companies are taking the lead in defining the specific responsibilities of CS Operations, they are primarily responsible for creating efficiencies and streamlining processes.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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7 Reasons Why You Need A Streaming VPN

SaaS Metrics

In the current age, almost everyone needs a virtual private network to surf the Internet without data-snooping-related concerns. While privacy remains the primary purpose behind using a VPN, users also consider it for other reasons. This includes an invaluable streaming service. All VPNs are not the same; while some offer the best. Read more. The post 7 Reasons Why You Need A Streaming VPN first appeared on SaaS Metrics.

Metrics 52
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Six Key Factors of CRM Implementation Success

Trujay

The functionality and capabilities of CRMs have changed drastically during the last decade. The business world continues to innovate with new tools and techniques. The result? CRM solutions that are consistently evolving, improving, and becoming more efficient for the user. The Adoption Factor While this evolution is favorable, there are three key reasons […].

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Jul 22 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Austin, TX, US Organization: StitcherAds As a Director of Customer Success, you will build customer success processes & lead/manage/mentor a growing team of CSMs. Operate as the main point of contact and advisor for all client needs including platform support, training, issue escalation, and media strategy consultation.

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The 8 Pillars of Self Service in SaaS Applications

Frontegg

Software-as-a-Service (SaaS) applications are reaching 100% adoption as the world gravitates towards working from home and digitized online services. But this space is metamorphosing with the rise of SaaS self-service, the new standard in software development. This allows users to onboard alone and get started without any manual intervention. Take a look at successful SaaS offerings like Datadog, Logz.io, and Figma.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Marketer’s Guide to Reddit

Neil Patel

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. It’s a place where you can find groups of like-minded people. Reddit calls these groups subreddits, and they cover different topics, including niche interests, politics, hobbies, and thousands of other topics people want to talk