Thu.Feb 24, 2022

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The Next Key Innovation in the Shift-Left Movement

Tom Tunguz

Microservices has become the default architecture for many companies. By breaking down large codebases into smaller pieces, microservices empower engineers to ship code faster. Continuous integration, the process of constantly folding new code into production (live on the website or service), further accelerates the software velocity. There’s a cost to this speed: coordination.

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There Really Aren’t Enough PLG Magicians Out There to Hire. Not Yet.

SaaStr

I’ve recently had several different conversations with founders looking to hire “PLG experts”. One wanted to hire “Mr/Ms PLG” to make their product more viral. Another wanted a “VP of PLG” to complement their marketing efforts. PLG, or Product-Led Growth, can mean, so many things. Everyone would prefer a product where 50% or more of the leads come from the product itself.

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How to Use Negative Keywords to Positively Impact Your Campaign Strategy

Unbounce

It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.

Strategy 133
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The rise of 'bleisure' trips: How post-pandemic business travel will change

IT World

Global business travel is clawing its way back to normal after being decimated by the COVID-19 pandemic and the rapid shift to videoconferencing and virtual events, according to data from the Global Business Travel Association (GBTA). Hit hard by the pandemic, global business travel activity plummeted 53.8% in 2020, generating just $661 billion in revenue — down from $1.43 trillion in 2019.

Travel 102
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How to Put the “Person” in Personalization and Get 10+% Reply Rates

Sales Hacker

If your definition of personalization is still {Insert Name Here}, you’re in trouble. In this masterclass, we’re going to teach you how to personalize to anyone with creative persona-based value props, specific and relatable subject lines, and clever transitions that will leave no email wasted. The post How to Put the “Person” in Personalization and Get 10+% Reply Rates appeared first on Sales Hacker.

Sales 82

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The New Reality of Payments is a “Quest for Simplification.” Are You Ready?

Infinicept

By Mike Bradley, Senior VP of Growth, Infinicept This recent piece from Forrester Principal Analyst Jacob Morgan, Simplicity Underpins Future Payment Fabric And The Future Of Payments, caught my attention. Laying out the firm’s perspective on the future of payments and what the infrastructure will look like, Morgan argues that the next challenge in an industry rocked by significant innovation in.

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Microsoft's Edge challenges Safari as second most-popular browser

IT World

Microsoft Edge is now used on 9.54% of desktops worldwide, just behind Safari at 9.84%, according to data published this week by web analytics service StatCounter. It’s the highest market share for Edge reported by StatCounter to date. Google Chrome still holds the top spot by a long shot at 65.38%, with Mozilla Firefox bringing up the rear with 9.18% market share.

Data 95
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Why Are You Always Feeling Tired Even After Waking Up?

SaaS Metrics

If you feel tired after sleeping for a long time, you may be suffering from a health condition. If you feel sleepy after sleeping for a long time, you might be experiencing a mental or physical problem. Sometimes, you just had a bad night. But there are many other reasons you may. Read more. The post Why Are You Always Feeling Tired Even After Waking Up?

Metrics 52
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Podcast: Apple’s custom 5G modems coming in 2023, plus Google to limit app trackers

IT World

Apple is getting closer to ditching Qualcomm as its 5G modem supplier, according to a new Digitimes report. The company has reportedly begun coordinating with other chip companies to develop custom-made 5G modems for future iPhones. These chips could appear in iPhones in 2023. Plus, Google will roll out increased user privacy tools in future versions of Android by implementing measures to limit ad tracking across websites and apps.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How To Choose The Perfect Mattress For You

SaaS Metrics

When choosing a mattress, there are several factors to consider when selecting a comfort layer. Most mattresses are made of foam, and a few of them have memory foam in them. Consider choosing a foam mattress that provides support and conformance to get the best possible sleep. What Is A Comfort Layer? Read more. The post How To Choose The Perfect Mattress For You first appeared on SaaS Metrics.

Metrics 52
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No one has ever told you the most important fact about digital nomads

IT World

Where do your employees live? In the post-pandemic world of flex-work, hybrid-work, and remote-work, where your employees live is suddenly a very important question. Conversations around post-pandemic employee categories overemphasize the differences between office workers on one hand and hybrid and remote workers on the other—and also underemphasize the much greater differences between specific kinds of remote workers.

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New Features From Python Keep It Relevant

SaaS Metrics

Python is currently the most popular programming language in the world. Many developers feel as though the interpreted programming language with its simple syntax and flexible language is simply the best on the market. But apart from that, even new developers and amateur coders are using Python as their first programming language. This is. Read more.

Metrics 52
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What Is Augmented Analytics and How It Is Transforming Business Intelligence?

SmartKarrot

Data is the ultimate driver of excellent decisions; and why not? It helps identify the problems and challenges, highlights opportunities, and helps see changes, so we can work towards the desired goals. As data becomes more complex with every passing moment, managing it and extracting valuable insights using traditional BI systems is not feasible. Addressing this challenge is Augmented Analytics.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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6 Attainable Ways To Market Your B2B

SaaS Metrics

No business survives without marketing. Businesses thrive only with effective marketing systems that ensure their offerings penetrate the market and reach the right customers. Those that lack the proper marketing system lag behind in performance and profit. With this in mind, it’s essential to learn and deploy viable strategies for marketing your.

B2B 52
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Authentication: Methods, Protocols, and Strategies

Frontegg

Authentication is the process of determining if the person or entity accessing a computing system really is who they claim to be. Authentication systems make a binary decision. They allow or deny access based on credentials or other proof provided by those requesting access. Authentication typically works together with authorization systems, which determine what type or level of access a user should have.

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5 Steps To Unlocking The Power Of Revenue-Driving Customer Intelligence

Valuize Consulting

The Age Of The Data-Driven Economy. The data-first growth economy is the new (and only) way of doing business. In an Econsultancy survey, 65% of respondents said that improving data analysis capabilities is the most important factor in delivering a great future customer experience ( 2018 ). Cutting-edge Customer Intelligence and impactful customer insights are powerful competitive advantages in the new subscription economy, and if you’re not making the most of your customer data, your NDR could

Revenue 52
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Feb 24 – Customer Success Jobs

SmartKarrot

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What is a Digital Adoption Platform (DAP) and How to Choose The Right One

User Pilot

What is a digital adoption platform (DAP)? And how do you choose the best one for you? Before you rush out to buy a DAP, it's essential to understand that not all adoption tools are created equal. DAPs should be selected based on your specific business needs and your users. This article will explain the most important factors to consider before buying the right digital adoption platform for you.

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What is SaaS? Layman’s Guide to Software-as-a-Service

SaaS Metrics

In the past few decades, the world has seen massive developments in technology. We saw the rise of single-function machines, and now we have multi-functional portable devices everywhere. These devices can perform many processes and tasks quickly. We have also seen Machine Language and Artificial Intelligence take over businesses. These revolutionary technologies.

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6 Main Reasons Why Blogging Is Essential for B2B SaaS Growth

SmartKarrot

Are you contemplating upon starting a blog for your B2B SaaS business? If yes, let me congratulate you on making the right decision. In today’s digital era, where customers have become smart, it has become very important for businesses to use blogging for marketing their B2B SaaS business. Also, there is a saying – customers are the kings of the market.

B2B 10