Mon.Sep 04, 2023

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Paddle’s Top AE’s Top Tips to Crush SaaStr Annual — and Other Events

SaaStr

Katy Hammond of 5-time SaaStr Annual sponsor couldn’t make SaaStr Annual this year so she put together a list of top tips for folks manning booths at Annual — and in general. I loved the list, so I’m “borrowing” it below. These are the basics you have to get right if you are going to sponsor a big event — that many still don’t get right.

Travel 247
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How the YouTube Shorts Algorithm Works, According to YouTube

Buffer Resources

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they do long-form (I know I don’t).

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Is Rulebreaking Just Part of the Culture of Sales?

SaaStr

So the best sales reps are just so, so worth it. They don’t just close 2x the average, sometimes they even close 5x-9x the average rep. And they often do it more efficiently. The best ones really do make your life easier. Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x More Than a Good Rep But the best ones often break a few rules, too.

Sales 239
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Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

User Pilot

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Dear SaaStr: What Happens When You Can’t Meet The Expectations From the Valuation of Your VC Financing?

SaaStr

Dear SaaStr: What Happens When You Can’t Meet The Expectations From the Valuation of Your VC Financing? It varies e based on the situation. If it was a small round done with SAFEs or promissory notes, the price usually adjusts to a 20% or so discount to the next round, if there is one. So the issue is solved there, in a sense. If it was a bigger round, but you can still close a “round extension” at the last round price, in the end, everyone will OK with it.

Finance 233

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Mastering the SaaS Sales Process: A Step-by-Step Guide

Teamgate

In today’s digital world, Software-as-a-Service (SaaS) has become the go-to solution for businesses seeking cost-effective and flexible software solutions. With the increasing demand for SaaS products, mastering the SaaS sales process has become crucial for companies looking to stay ahead in this competitive market.

SaaS 75
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Risk Management Framework Steps and Best Practices

Scytale

Are you ready to hit pro-level when it comes to mitigating risk ? The goal of risk management is to identify, assess, and manage potential risks that could have a negative impact on the operations, performance, and outcome of an organization. We can all agree that managing risk is a tricky business, but fear not – The Risk Management Framework (RMF) is a systematic approach designed to help organizations better manage risk and improve their performance!

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How to Pick the Best Nearshore Software Development Partner

TurnKey Labs

When you’re running a startup or tech company, it’s hard enough keeping the cogs of your software development efforts turning without worrying about adding new partners and vendors to that mix.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

User Pilot

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. This comprehensive guide explores what customer journey optimization entails, why it matters, and how to implement it effectively.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Nearshoring vs. Offshoring vs. Onshoring: Everything You Need to Know

TurnKey Labs

In our last (brilliant and informative) blog, we talked about the differences and similarities between Offshoring and Outsourcing. And we introduced the concept of Yourshoring, which is a term we at TurnKey have coined to describe what we do (we make it all about YOUR product, YOUR team, YOUR deliverable, YOU get the picture).

Scaling 52
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Data Harmonization in Salesforce Data Cloud

CloudKettle

This post in the Data Cloud Primer series explains the data harmonization process in Salesforce Data Cloud. Data Cloud accepts data from a variety of sources. Harmonization refers to the process of transforming (or modeling) different data sources into one. Once data has been unified (or harmonized) into a standardized data model, it can then […] The post Data Harmonization in Salesforce Data Cloud appeared first on CloudKettle.

Cloud 52
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20 Sales AI Tools to Turbocharge Your Sales Performance

CloseSaaS

This article discusses the top AI tools for sales for enhanced sales performance. Read on to learn how they can streamline tasks, improve engagement, and boost revenue.

AI 52
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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. But what exactly is it and why does it matter? This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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What is SOC 2 Compliance Automation Software and Why is it Important?

Scytale

SOC 2 automation doesn’t simply make SOC 2 compliance easier , for many companies it makes compliance possible. Let’s take a quick minute to break it down. SOC 2 is the industry gold standard for security and reliability – but is that a good enough reason to implement it? Saying ‘gold standard’ is a really big statement, we know. But there are some real important reasons as to why you need a SOC 2 report.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. But what exactly is it and why does it matter? This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations.

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[CASE STUDY] How Groupize gamified their new user onboarding with Userpilot

User Pilot

When Justin Peticolas, the Manager of Implementation and Onboarding at Groupize,the modern meetings management platform unifying travel, spend, and compliance, learned his then-existing onboarding solution is shutting down, he had 6 days to find and implement a new user onboarding tool before their next big launch. Based on a personal recommendation, they reached out to Userpilot.