Thu.Apr 18, 2019

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Grow Customer Relationships: Strategies for Long-Term Success

Totango

The new customer-centered economy marks a fundamental change in the business/customer relationship. It’s no longer wise for businesses to focus the majority of their efforts on seeking new customers. After all, recurring revenue business models revolve around customer subscriptions that must be paid for or renewed monthly or annually. But they aren’t a guarantee of revenue; customers can cancel at any time.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

But it can be a real challenge knowing that’s what you’re doing from the outset. In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. They noticed that a big design conference was coming to town, and all the hotels were booked. That’s when they came up with a brilliant idea – selling airbeds on their apartment floor for $80 a night.

Scale 112
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The Product Led Growth Market Map

OpenView Labs

Editor’s Note: This article was first published on October 4, 2018 and updated on April 18, 2019. . Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. Don’t believe us? Check out our PLG Index to see how public companies employing this strategy are outperforming their peers.

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Can a good salesman sell anything?

SaaStr

Not really in SaaS. At least not well. The classic “Sell Me This Pen” test is still a good one, even in SaaS. There is no perfect answer, but it does show a salesperson’s ability to think, to convey enthusiasm, to understand a value proposition, etc. But I’ve come to learn that in SaaS at least, salespeople can be: Good at Outbound, but not so much Inbound.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The Pinterest IPO

Andreessen Horowitz

Pinterest went public today! . An IPO is a giant milestone for any company. I had the privilege of being CEO when OpenTable went public, in May 2009 — in the depths of the worst financial crisis since the Great Depression.

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5 Mistakes That Will Kill Your Sales and How To Avoid Them

Nimble - Sales

Businesses fundamentally rely on sales for sustaining in the market and reaching their desired goals. Everyone strives hard to close more sales, as it is directly proportional to the revenue earned. On that basis, none would ever want to lose any possibility that could generate a sale. Achieving more sales not only depends on the […]. The post 5 Mistakes That Will Kill Your Sales and How To Avoid Them appeared first on Nimble Blog.

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Key SaaS Lessons to Maximize Revenue

Navint

This is an excerpt of the article Key SaaS Lessons to Maximize Revenue from VentureBeat that featured an interview from Sean Joyce. To view the full article, click here. One of the big things [Sean] Joyce has seen pretty consistently is companies leaving money on the table because they design their processes and pricing around technical limitations of the subscription platforms or solutions they have in place.

Revenue 64
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Weekly Walk with LogMeIn’s Global Head of Corporate Social Responsibility, Amy Wendel

OpenView Labs

The post Weekly Walk with LogMeIn’s Global Head of Corporate Social Responsibility, Amy Wendel appeared first on OpenView Labs.

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4/18: is it the end of Hulu as we know it?

ProfitWell

High five, crew. Abby here on National High Five Day, and I’m beginning to wonder who the heck comes up with these celebratory days. Regardless, I’m here for it with all my hands. The Rundown In resources. Bullhorn + LinkedIn = Recruiting Relief. Bullhorn releases Recruiter System Connect (or RSC) as the next-gen integration that connects Bullhorn ATS with LinkedIn Recruiter to make recruiters more effective using both solutions.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Subscription Economy News – Week of 4/15/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 4/15/2019 appeared first on Zuora.

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Here’s How To Really Remain Relevant In The Ever-Changing Digital Age

The Marketing & Growth Hacking Publication

The 21st century has thus far been defined by a constant and ever-accelerating evolution of the digital world. Particularly in the communication and media space, technology providers continue to innovate. Everyday, it seems, new forms of content sharing are developed and distributed to the masses. Then, the next day, they’re displaced by something else.

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Are ebooks and PDF’s still considered an effective lead magnet?

Net-Results

I certainly consider ebooks and PDF’s to be effective lead magnets. How? It just comes down to providing something that someone considers to be valuable. We offer freebie whitepapers like Marketing Automation 101 or this report that compares our software platform to some well-known competitors and we have people downloading them literally every day.

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Segment and CustomerSuccessBox join hands to deliver customer success even faster

CustomerSuccessBox

Segment, leaders in synthesizing first-party customer data, and CustomerSuccessBox, an Outcome driven Customer Success platform for B2B SaaS, join hands to deliver desired outcomes. Eliminating all developer dependencies for customer success technology roll out. Over 19,000 companies use Segment as their central hub for collecting and synthesizing first-party customer data.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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FreshBooks review: Slick, but shallow

ITPro

Reviews. Cloud accounting designed for freelancers and service-based small enterprises. 3.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

Join G2 Crowd CEO Godard Abel for a session on the secrets to the top-rated vendors on G2Crowd, AppExchange, and other platforms. He also discusses all the trials, errors and successes he had throughout all of his previous startups. Want to see more content like this session? Join us for SaaStr Annual 2020. FULL TRANSCRIPT BELOW. Godard Abel – CEO @ G2 Crowd.

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Classic View is Now Available!

Groove HQ

Choose between a classic three-pane layout or a modern four-pane layout. Classic View is here! We know that a lot of our customers were missing the classic three-pane layout from legacy Groove and today we’re excited to announce that this view is now available again in Groove 2.0. Users can easily toggle between Classic and […]. The post Classic View is Now Available!

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The CCPA for Sales and Marketing Leaders: Everything You Need to Know (California Consumer Protection Act)

Sales Hacker

Sales and Marketing have officially joined the likes of healthcare, telecom, and financial services as a regulated market. Wait, what? Just one month after the GDPR took effect, the California Consumer Privacy Act (CCPA) was signed into law in June 2018, giving businesses only until January 1, 2020, to get their data protection and user privacy policies into shape — or pay the high price of negligence.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.