Tue.Sep 29, 2020

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How to Measure the Lifetime Value of SaaS Customers

Totango

Customer lifetime value (CLV) is a glimpse into your enterprise’s future. It is the sum of the profit you make from your customers over time, rather than any single sales event, and it is the most accurate method of anticipating revenue in a customer-centric, Software-as-a-Service (SaaS) environment. If you want to calculate a customer’s true potential value to your future, then you have to calculate the customer lifetime value of a SaaS customer over many years of sustained partnership. .

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Sales Motions for a Product-Led Company

SaaSX

Many product-led companies get to the sales fork in the road and scratch their head wondering where and how to start building their sales machine. It's entirely new for them and the path forward isn't always clear. It's helpful to understand the options.

Sales 130
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By: Key take-aways from SaaStock Remote on how to adapt, survive and thrive – Viking Venture

SaaStock

[…] in SaaS at conferences in Europe, North America, Latin America, and APAC. They also have a useful Learning Hub where you can find stories and tips on many different topics like marketing & growth, sales, […].

SaaS 130
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8 Useful TikTok Marketing Tactics

Neil Patel

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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More on the SaaS Sales Playbook for Product-Led Growth

SaaSX

The SaaS sales playbook applied best to a product-led growth when it is adapted to be sales-assisted versus sales led

Sales 130

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How Do You Manage Cash Flow and Collections in Volatile Times?

Sage Intacct

Cash management is critical in this downturn. Investors want a 12 to 18-month runway before you raise again. How can you leverage automation and prevent a cash crunch?

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Bio Eats World: Revolutions in Cancer Treatment—Past, Present, and Future

Andreessen Horowitz

In this episode of Bio Eats World, we explore all the major revolutions in cancer treatment across the history of medicine—and what’s coming next. Hanne Winarsky delves into the past and future of the fight against cancer with Gary Reedy, … The post Bio Eats World: Revolutions in Cancer Treatment—Past, Present, and Future appeared first on Andreessen Horowitz.

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How to Start a Successful Business During COVID-19

Nimble - Sales

The initial planning is done. You decided that 2020 was going to be the year to finally start your business, but before you could even get your business off the ground, there was a wrench in your well-thought-out plans: COVID-19. With so many businesses on the brink of bankruptcy and struggling through this unprecedented time, […]. The post How to Start a Successful Business During COVID-19 appeared first on Nimble Blog.

Business 132
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How to Make Sure Your Product Launch Isn’t a Disaster

OpenView Labs

The time leading up to launching a new product or feature is always so exciting—and often pretty hectic. The product and engineering teams are itching to get their new thing in front of customers, sales is asking (and likely has been for a few months!) when they can start demoing the new product to prospects, and marketing needs all the details so they can send the press release. .

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Can Digital Transformation Answer The Big CX Improvement Question?

Nimble - Sales

At a point, the Game of Thrones Main Title Theme gave us shivers of excitement – the urge to hug our pillows, grab the marshmallow-dipped cup of hot chocolate, and stare wide-eyed at the screen. Sadly enough, this lasted only till the sixth season. The reason? For once – the pace, the character crowd, and […]. The post Can Digital Transformation Answer The Big CX Improvement Question?

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Top 10 Customer Success Takeaways from INBOUND 2020

ChurnZero

For the first time in nine years, HubSpot’s INBOUND conference was not able to hosted as an in-person experience for obvious reasons. Instead they created a new immersive online experience that took the course over two days (September 22 & 23, 2020). . The magic of INBOUND is and always has been the “it” factor that happens when you bring together incredible speakers covering unique and interesting topics, creative activations & experiences and a uniquely engaged attend

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. With LinkSquares, you know what terms you’ve signed and what agreements your company has made. They sell that product to general councils, operations teams, and deal desks. Vishal and I talk about what it’s like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process.

Scale 107
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The Complete Beginner’s Guide to Advertising on LinkedIn

Unbounce

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users , which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected audience in a professional context—not 16-year-olds who wanna see their friends do the Toosie Slide.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Best Video Conferencing Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all video conferencing software is the same.

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How modern planning drives real-time business insights

OPEXEngine

From accountants to FP&A professionals, the Office of Finance is fast becoming the engine of insight in the modern enterprise. This hasn’t always been so. For years accountants were seen as “bean counters” and CFOs as gatekeepers. But that’s changing as powerful new technologies help finance teams transform corporate data into insights that help organizations make better decisions sooner so they can operate with greater agility.

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Tech “Leaders” — Your Silence Is Deafening

Outseta

Why Coinbase got it wrong and tech leaders need to speak out about an election that runs much deeper than politics By Geoff Roberts · 10 min read. Jerry McGuire had his late night memo. This may very well prove to be mine. Yesterday I opened up Twitter and came across this post from Brian Armstrong, the CEO of Coinbase. I read it and was severely disappointed.

Scale 108