The Typical Startup Saw a 24% Increase in Sales Cycle in 2023
MARCH 27, 2023
Sales cycles shifted dramatically in 2023. Slower sales cycles create pipeline shocks & startups are feeling the impacts. The average startup saw a 24% increase in sales cycle from early 2022 to 2023. 60 day sales cycles are now 75 days. But the latency isn’t evenly distributed. Startups selling to enterprises have increased 36%, twice those of Mid-Market & SMB focused companies.
Let's personalize your content