Mon.Feb 10, 2020

Consultative Selling Techniques: 6 Ways to Earn Trust and Sell More

Sales Hacker

A consultative selling approach is key to running a well-oiled sales team. To me, the difference between a traditional sales process and a consultative one looks a bit like the difference between a doctor and a therapist. What Is Consultative Selling?

11 Key GTM Metrics for B2B Startups

Andreessen Horowitz

0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies.

B2B 94

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Your Product Sells Itself. Now Hire Sales.

OpenView Labs

Listen to this post below. . link]. From its bootstrapped founding in 2002 all the way to a $5 billion valuation in 2016, Atlassian famously had no sales people. ‘No No sales’ became nearly as synonymous with Atlassian as ‘no software’ was with Salesforce.

A Novel Path to Homeownership

Andreessen Horowitz

This is a written version of a presentation by Divvy Homes CEO Adena Hefets at the a16z Summit in November 2019. You can watch a video version on YouTube. I’d like to start by illustrating the importance of homeownership.


Facebook Causes Continue to Show Little Promise as Fundraising Tools

4 Ways to Reveal Your SaaS Product's Buyer Persona


Whether you're trying to accelerate your lead generation or send your conversion rates sky-high , the success of your SaaS product relies on your understanding of a single person: the buyer.

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What is economy pricing? Definition, examples, and expert opinions


Whether you know it or not, you've encountered the economy pricing model. It's why you buy generic cola instead of Coke. Or facial tissues instead of Kleenex. It’s a pricing strategy employed by businesses to make generic and commodity goods appealing.

Olga Bartnicki Joins Techstars as Managing Director of the New York Barclays Accelerator Program


Today, I am excited to announce that I am joining Techstars as Managing Director of the Barclays Accelerator, powered by Techstars, in New York City.

Boost Your Team’s Efficiency: Best Workflow Management Software

Nimble - Sales

The theory of organizational life cycle according to Itzhak Adizes consists of nine major stages: Courtship, Infancy, Go-go, Adolescence, Prime, Stabilization, Aristocracy, Early bureaucracy, Bureaucracy, and Death.

What's the ROI of content?


Today, we're listening to an episode of The Growth Hub podcast that’s near and dear to our hearts —on redefining content in the age of growth. And finally, tips for those looking to dip into the subscription ecommerce space. Your top subscription news. Redefining content in an age of growth. A question we hear time and time again: What is the role of content in growth? Except this time around, Sonja Jacob is answering the ask.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

InsightSquared Names Todd Abbott President and COO, James Davison Vice President of Products


New Executives Join InsightSquared, Accelerating Company’s Growth in Revenue Operations. BOSTON — Feb.