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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

In this episode of Growth Stage, Carl will dives into his experience running acquisitions of SMB software businesses, including: His thoughts on what makes a software company a good target for an acquisition by a brand. What factors beyond financials makes a target even more valuable. Jump to highlights. My name is David Vogelpohl.

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Top 7 Reasons For Customer Churn in SaaS and Tips to Address Them

User Pilot

Create a personalized onboarding flow to help users reach the Aha! Use in-app prompts , like tooltips and modals, to highlight those features. #5: Ask customers what features they would like to see with an embedded feature request surveys in-app. To overcome this, identify the right customers and their desired outcomes. #2:

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Speaker video: Stripe is really a set of developer tools for building and operating an online business. I’m an execution person.

Scale 157
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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players. For the sake of this post, let’s focus on its marketing software solutions. With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board.

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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product. We have documentation for everything we’re doing. All the magic happens through Square.

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SaaStr Podcast #217: Stripe COO Claire Hughes Johnson on The Trapdoor Decisions to Avoid When Scaling

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. But we provide a combination of APIs and software. Payments has been around for thousands of years. Dare I say SaaS. They were self taught developers.

Scale 119