Stax

JUNE 3, 2025

Use marketing automation and CRM integrations to streamline lead nurturing and measure everythingfrom conversion rates to customer lifetime value. Instead of sending users to third-party processors, embedded payments allow your merchants to accept and manage payments directly within your application.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

Intercom, Inc.

OCTOBER 18, 2021

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue. or “How simple is our product to use?” We started by reading about what other companies had done.

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

SaaStr

JULY 30, 2024

The PLG Orbit PLG is all about the product you’re building, making it frictionless, and creating a great user experience across the board for it to be a success. Let’s look at a customer’s journey with PLG for developer-focused products. The realized value has to turn into customer lifetime value (CLV).

Underperforming Technical Team 279

Underperforming Technical Team Enterprise Scale Payments 279

User Pilot

MAY 1, 2024

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Retention Scale 105

User Pilot

MAY 30, 2025

Validating one with the other gives you the whole picture and confidence to make decisions that improve users experience. Use these methods to collect qualitative data: In-app surveys : A tool like Userpilot lets you trigger surveys in your mobile app based on user behaviour and collect contextual feedback with logic conditioning.

Mobile 82

Mobile Metrics Customer Lifetime Value Software Review 82

User Pilot

JULY 22, 2023

Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. What is customer acquisition cost (CAC)? What is customer lifetime value (LTV)?

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

User Pilot

MARCH 30, 2025

1 Engagement DAU/MAU Understand daily and monthly active user engagement and overall app popularity. 2 Engagement Feature adoption Gauge user interest in new features and optimize feature development. 3 Engagement Average user session length Measure user interactions and identify areas for improved content or flow.

Benchmarks 93

Benchmarks Mobile Metrics Software Review 93

User Pilot

JULY 30, 2023

To improve user retention, you can use Userpilot to execute the following strategies: Offer contextual in-app guidance. Track and analyze user behavior. Segmenting existing customers to personalize user experiences. Collect customer feedback to make improvements, and increase customer loyalty.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Benefits of analyzing customer data: Understand customer behavior patterns. Increase user satisfaction. Increase customer lifetime value. User journey analytics.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Churn 105

User Pilot

DECEMBER 23, 2023

It’s how many users abandon the product. By acting on the insights from retention analysis , you can improve customer satisfaction and loyalty. It also allows you to increase customer lifetime value and the overall profitability of the product. A good user retention rate for a SaaS product is 90-97%.

Retention 104

Retention Customer Lifetime Value Social Media Churn 104

User Pilot

JUNE 28, 2023

Use customer satisfaction metrics, such as customer effort, NPS , and customer satisfaction score, to help measure customer experience ROI. Business growth metrics, such as customer retention rate , customer churn rate, and customer lifetime value , can be used to measure customer experience ROI.

Customer Lifetime Value 98

Customer Lifetime Value Software Review Scale Retention 98

User Pilot

NOVEMBER 28, 2023

The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Churn rate formula. Tracking in-app events with Userpilot.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

JANUARY 10, 2022

Tracking the right customer success metrics allows you to respond proactively to customer needs and keep users on the road to success. The right metrics help increase retention and customer lifetime value , maximize upselling opportunities, and increase customer loyalty and drive word-of-mouth.

Customer Success 105

Customer Success SaaS Payments Customer Lifetime Value SaaS 105

User Pilot

JUNE 29, 2024

A user journey map helps you communicate with stakeholders from across the organization to better align efforts. Thanks to that, they can better satisfy user needs , strengthen customer loyalty, and improve conversion rates. Future-state maps visualize an improved user journey and guide strategic planning and innovation.

Customer Lifetime Value 111

Customer Lifetime Value User Experience Interviewing Innovation 111

User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. PQL to paying customer conversion rate: 20% to 40%.

Customer Lifetime Value 101

Customer Lifetime Value Marketing Benchmarks Acquisition 101

User Pilot

MARCH 9, 2025

interview new customers to understand how your SaaS solution fits into their workflow and tailor onboarding flows accordingly. Usability testing: Observe users as they interact with your product to identify usability issues and collect feedback on user experience. Retention: Churn rate, customer lifetime value.

SaaS 77

SaaS Social Media Interviewing Scale 77

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Reduce customer churn : Since engaged, customers become loyal customers.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

User Pilot

JULY 31, 2023

There are three common metrics frameworks you can follow: Google’s HEART framework, which is aimed to optimize user experience. Pirate metrics (or AARRR), which focuses on optimizing the customer journey. Active users. Customer satisfaction score ( CSAT ). Customer lifetime value ( LTV ).

Metrics 98

Metrics Customer Lifetime Value User Experience Retention 98

User Pilot

MARCH 12, 2024

Thanks to that, they can gain a granular understanding of user behavior at key touchpoints, which is essential for creating frictionless user experiences and enabling users to realize product value. This contributes to higher satisfaction , retention , and customer lifetime value.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Onboarding Churn 105

User Pilot

NOVEMBER 18, 2023

In short, user path and product analysis are a necessity for all product managers trying to design a smooth user experience. So let’s look at how you can use user path analysis to your advantage. Be on the lookout for any areas of friction because happy paths are meant to be error-free frictionless user experiences.

Software Review 105

Software Review User Experience Customer Lifetime Value Churn 105

User Pilot

JULY 22, 2024

To assess how well the product retains existing customers, calculate the customer retention rate. Customer churn rate is the percentage of customers who stop using the product within a given timeframe. The metric is an indicator of the value users derive from the product. At least, in theory.

Engagement 103

Engagement Metrics Customer Lifetime Value Benchmarks 103

User Pilot

NOVEMBER 19, 2023

TL;DR Cross-selling is a sales and marketing tactic that helps increase the average order value by selling additional or complementary products to current customers. Effective cross-selling offers the following benefits: Adds more value for existing customers. Improves customer retention. What is cross-selling?

Customer Lifetime Value 100

Customer Lifetime Value Strategy SaaS Business 100

User Pilot

OCTOBER 15, 2023

TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. Growth marketing is more than just marketing a product; it’s a dynamic marketing strategy enabling businesses to flourish by fostering customer loyalty.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

Stax

MARCH 18, 2025

Churn is the percentage of customers that end their subscriptions within a certain amount of time. To ensure revenue growth, your user churn rate must always be lower than your growth rate of new signups. Customer lifetime value. Customer acquisition cost. Activation rate. The “Aha!

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

JANUARY 28, 2024

The activation rate reflects the effectiveness of the onboarding process and product experience , critical for user retention. Time-to-Value measures how quickly users experience value, key for improving onboarding and reducing churn. Product performance metrics: Customer Lifetime Value.

Metrics 105

Metrics Customer Lifetime Value Business SaaS 105

User Pilot

MAY 17, 2023

We also look at a few examples of companies delivering outstanding product experiences. TL;DR Product experience (PX) is the overall response that the product evokes in users when they interact with it. User experience (UX) refers to how easy it is for users to accomplish their goals inside the product.

Customer Lifetime Value 98

Customer Lifetime Value User Experience Onboarding Scale 98

User Pilot

JULY 14, 2024

In this article, you’ll learn about various types of customer segments you can identify and how to conduct a thorough analysis using the right product analytics tools. TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

JULY 20, 2023

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. Identify at-risk customers using NPS surveys. Analyze customer behavior using in-depth segmentation. Use an onboarding checklist to drive users toward activation.

Churn 98

Churn SaaS Payments Payment Solutions Strategy 98

User Pilot

JUNE 11, 2024

Net Promoter Score ( NPS ) : Assesses user loyalty and likelihood of recommending the product. Customer acquisition cost ( CAC ) : Calculates the cost of acquiring a new customer, reflecting marketing efficiency. These metrics can highlight opportunities for improvement that lead to a more polished user experience.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

FEBRUARY 12, 2025

Not every product needs to track user stickiness. However, if your product depends on repeat engagement to drive customer lifetime value and loyalty , measuring user stickiness is important. While its a key metric for some businesses, for others, it might not be relevant at all.

Customer Lifetime Value 52

Customer Lifetime Value Engagement Retention Social Media 52

User Pilot

JULY 26, 2022

Customer retention is a SaaS metric that measures the ability of a product to retain customers over a long timeframe. Customer retention metrics or KPIs are numeric measures that allow you to identify the number of retained customers your product has. loyalty programs and incentives that encourage users to stick around.

Retention 98

Retention Metrics Customer Lifetime Value Churn 98

User Pilot

JUNE 16, 2022

Customer experience analytics (also known as CX analytics) stands for gathering all the data about customer engagement across your product to find and eliminate product friction and customer experience gaps to ultimately boost your product growth. What are the benefits of customer experience analytics?

Customer Lifetime Value 98

Customer Lifetime Value Churn Retention User Experience 98

User Pilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

SaaS 105

SaaS User Experience Churn Onboarding 105

User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Retention rate : shows how well your product keeps users over time.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

User Pilot

MARCH 29, 2024

Customer journey analytics informs the customer journey map, while customer journey mapping visualizes the customer experience. The benefits of customer journey analytics include improved customer experience, increased customer satisfaction , retention, and customer lifetime value.

Customer Lifetime Value 102

Customer Lifetime Value Software Review User Experience Trends 102

User Pilot

OCTOBER 24, 2023

Resurrected users aren’t only easier to generate than new customers. They can also increase customer lifetime value, boost user engagement, and help you unlock your business MRR. They include new users, current users, dormant users, and resurrected users. Current user retention.

Customer Lifetime Value 103

Customer Lifetime Value Software Review Retention Engagement 103

ChurnZero

OCTOBER 5, 2021

One of @karenpeacock ’s biggest piece of advice for businesses who want to accelerate growth : Know your customers. You need to focus on the user experience to upgrade free-trial users to paying customers. Think of the user journey regardless of how much they pay you.”. SaaStr #saastrannual. – @anjsud.

Customer Success 95

Customer Success Scale Customer Lifetime Value Compensation 95