Stax
JULY 2, 2025
Our host, Ray Lau , VP of Marketing, led an insightful discussion with Jeremy Krahl , SVP of Payment Partner Growth; Fred Nelson , VP of Sales Enablement; and Brandon Ewell , Partner Growth Manager. We recently had the privilege of sitting down with a panel of payments experts from Stax for a masterclass on this critical topic.
User Pilot
NOVEMBER 13, 2023
Increased customer satisfaction and retention rate , along with greater customer loyalty and company growth, are just some of the benefits of an effective customer enablement strategy. Customer enablement and sales enablement aren’t the same.
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User Pilot
JULY 23, 2023
Define and monitor the following KPIs: Customer acquisition cost , Customer Lifetime Value to Customer Acquisition Cost ratio , monthly recurring revenue , retention rate , organic search traffic, and return on ad spend. Generating leads for sales. Running marketing campaigns across multiple channels.
Sales Hacker
SEPTEMBER 13, 2021
There’s a clear picture of which touchpoints create the highest conversion ratios and satisfied customers. Customer lifetime value (CLV) is a very important KPI, and there is more focus on retention than on acquisition. This results in insightful reports to get a fair understanding of which campaigns are successful.
Sales Hacker
JULY 17, 2018
Common metrics include the following: Customer Acquisition Cost (CAC) — the cost you incur on the average to convert one account. Average Deal Size (ADS) — the average value of the sales or service contract you have with customers. Lifetime Value (LTV) — the value generated from each customer over time.
User Pilot
JUNE 19, 2024
Conduct market research, competitive analysis, and customer surveys to gather insights and inform product roadmap decisions. Work closely with sales teams to develop sales enablement materials, training programs , and competitive battle cards. Familiarity with design tools such as Adobe Creative Suite or Canva.
ChurnZero
SEPTEMBER 30, 2021
Someone recently invited me to an enablement squad on Slack, which I’m finding quite interesting. Q: Do you see CSM training falling within Customer Success Operations, similar to Sales enablement?
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