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How to Understand Customer Lifetime Value (CLV) & 5 Real Ways to Grow It

CloseSaaS

Uncover the power of growing your customer lifetime value (CLV), and how this metric relates to customer happiness, loyalty, and retention for sustainable growth.

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What is Customer Lifetime Value and How to Calculate It

ChurnZero

Customer Lifetime Value (CLTV) , also known as, Lifetime Value (LTV), is the gross profit a customer delivers to your business in their lifetime. It is the amount of revenue your business will make from a customer over their average lifetime as a customer.

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How to Calculate Customer Lifetime Value

Totango

Instead of judging success according to just the ebb and flow of new business, enterprises have to take a long-term view and work out how to calculate customer lifetime value. Calculating Customer Lifetime Value. Customer lifetime value is the total amount a customer will spend if you retain them.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

User Pilot

Personalization makes customers feel happy and recognized as valued customers. Because personalization strategies lead to a more satisfying customer experience, they also: Improve customer lifetime value. Customers are more likely to stick with a company after receiving excellent customer service.

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. Why is customer retention important? Customer retention metrics: Retention rate.

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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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15 Digital Product Metrics You Should Track for SaaS

User Pilot

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. How do you choose the right digital product metrics to focus on? Book a demo now to learn more.

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