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What is Customer Lifetime Value?

Neil Patel

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.

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Customer Lifetime Value and Customer Lifetime Care

Baremetrics

Customer lifetime value (CLV) is one of the main metrics SaaS companies track to monitor their profitability and growth. CLV is simply the average amount of revenue you can expect to generate from a single customer before they churn. How do you calculate customer lifetime value?

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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? What is a business metric?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Average Revenue per Customer.

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How to calculate CAC for Shopify Partner Apps

Baremetrics

All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. What is CAC for Shopify Partner Apps? Use Baremetrics to calculate CAC for Shopify Partner Apps CAC for Shopify Partner Apps How do you calculate CAC for Shopify Partner Apps?

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. Product-led growth business suits products that meet unique market needs, have a quick value realization for users, and fit a freemium model. What are the key elements of product-led innovation?