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Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)

SaaStr

Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. And when you think about that, why are you focused on creating champions isn’t just good enough to have successful customers?

Scale 213
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The Unexpected C-Suite Collaboration You Need for Success

Totango

Use a customer-centric approach for a successful collaboration Traditionally, the CMO focuses on customer acquisition, answering questions like who is coming into the funnel, which prospects close, and which cohorts convert better at different stages.

Scale 92
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Product-Led Growth vs Sales-Led Growth: A Quick Comparison

Frontegg

But what about the traditional Sales-Led Growth? Let’s dive into the Product-Led vs Sales-Led comparison and learn about the main differences. These companies also scale up with a CAC payback that’s lower than the market average in general. What is Sales-Led Growth? Is it still relevant?

Scale 105
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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Do you use Totango for CSM reps only or as a dashboard for everybody in the Sales/CSM and Customer Care team? . Well, if you’re Aruba, you go digital.

Scale 111
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How to Create a Customer Advocacy Strategy for SaaS Companies

User Pilot

Examples of customer advocacy programs include brand ambassador or affiliate programs. Start building your customer advocacy strategy by setting goals. For example: “Increase sales from referrals by 15% in the next six months.” First, they help you increase your brand visibility and acquire new customers.

Scale 89
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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Do you use Totango for CSM reps only or as a dashboard for everybody in the Sales/CSM and Customer Care team? . Well, if you’re Aruba, you go digital.

Scale 85
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12 Benefits of Product-Led Growth for SaaS Companies

User Pilot

Thanks to freemium or free trials , the top of the sales funnel is much wider and the self-serve onboarding and support enable users to progress down the funnel much faster, which shortens the sales cycle. The self-service model reduces customer dependence on your sales and customer success team , which reduces their workloads.

Scale 83