User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Average salary: $196,172/yr. Average salary: $105,761/yr.

Sales Hiring 88

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 88

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 172

Underperforming Technical Team Outsourced Development Development Part-Time VPE 172

SaaStr

JANUARY 12, 2022

And you lose renewals when you didn’t engage enough of the stakeholders. You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. A good one.

CTO Hire 264

CTO Hire Sales Hiring New CTO CTO 264

Valerian Tech

FEBRUARY 10, 2023

Market conditions: The cryptocurrency market is highly volatile, and projects can be affected by fluctuations in demand and market sentiment. Projects that are launched during a bear market are more likely to face challenges than those launched during a bull market.

Part-Time CTO 52

Part-Time CTO CTO CTO Coach CTO Hire 52

Valerian Tech

JULY 5, 2023

Additionally, implementing guest engagement platforms and smart room technologies enables guests to control in-room amenities and services effortlessly. This data can be leveraged to provide personalized experiences, targeted marketing campaigns, and tailored offerings.

Payment Services 52

Payment Services Technology Payment Solutions CTO Hire 52

Valerian Tech

MAY 30, 2023

By analyzing data from various touchpoints such as website interactions, purchase history, and social media engagement, businesses can identify patterns and trends. This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns.

CTO Hire 52

CTO Hire Data Business CTO 52

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

Sales Hiring 151

Sales Hiring Sales Recruiting CTO Hire Scale 151

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. For example, we ask people an array of questions on ‘restaurant marketing’ and then use the answers and data to write data-driven articles.

Marketing 98

Marketing Social Media SaaS New CTO 98

SaaStr

JULY 28, 2021

Therese : We were the ones to pioneer this market in the first place. My marketing team wanted me to do the world’s most boring video. I retired from SunGard Treasury Systems as their CTO. How do we market? The person on the other side doesn’t know your market and doesn’t know your business.

Startup 266

Startup CTO Hire Sales Hiring CTO Coach 266

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. Check them out.

Scale 108

Scale CTO Hire Scaling CTO Coach 108

Casey Accidental

FEBRUARY 8, 2022

Retention & Engagement. A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection. Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing Programs.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Customer discovery interviews help marketers communicate with potential customers. Kateryna Reshetilo , Head of Marketing at Greenice.net.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

DECEMBER 3, 2020

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel?

Scale 167

Scale Sales Hiring Sales Recruiting Sales 167

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 209

Part-Time VPE Technical Cofounder CTO Hire New CTO 209

OPEXEngine

FEBRUARY 13, 2020

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. The Chief Customer Officer includes all of Sales and Marketing and covers the whole customer journey, from lead through customer renewal. The CRO leads Sales, Marketing, and Operations, plus often Customer Success.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. How is it different from WEM, or web engagement management? Do I need to bring data from sales, inventory, and other departments into my marketing platform?

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

OpenView Labs

OCTOBER 11, 2019

Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. In a market that requires companies to earn their customers’ business each and every day, it can literally make or break your entire business model. At Hired , we help top R&D, engineering, and tech talent find jobs they love.

Sales Hiring 40

Sales Hiring Part-Time VPE CTO Hire Technical Review 40

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

FEBRUARY 28, 2020

. * How does one know when we need to hire generalists vs specialists? Karl has been in every interview for every new hire for the first 6 years of the business, why? * Karl has been in every interview for every new hire for the first 6 years of the business, why? How does Karl structure the hiring process today?

Sales Hiring 213

Sales Hiring Scale CTO Hire CTO Coach 213

SaaStr

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing?

Scale 160

Scale Enterprise Scaling Sales Hiring 160

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Customer discovery interviews help marketers communicate with potential customers. Kateryna Reshetilo , Head of Marketing at Greenice.net.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

OpenView Labs

MARCH 10, 2020

At some point in every software company’s growth comes the great challenge of tackling the enterprise market. brought together CTOs from PlanGrid, One Medical and AdRoll to discuss what they look for when evaluating software. A lot of our clients want to target CTOs or C-level executives,” said Valentino Volonghi, CTO of AdRoll.

Enterprise 52

Enterprise Software Review CTO Hire Software 52

Andreessen Horowitz

MARCH 20, 2024

There’s actually a lot of this consumer internet know-how that’s important in getting a product to mass market. How do you want to engage with them and what’s the incentive for them to want to build on top of Poe, as opposed to other places? You’ve got to think about taxes. There’s just a lot of work.

AI Search 138

AI Search AI Artificial Intelligence Scale 138

Buffer Resources

DECEMBER 1, 2023

⏰ Time at Buffer: 11 years, 6 months Andy was one of Buffer’s earliest hires. While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! ” 12.

VP of Engineering 99

VP of Engineering Part-Time CTO New CTO CTO 99

SaaStock

MARCH 29, 2019

Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Full post. Full post. .

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. You engage the marketing team and you do a lot of acquisition and people are coming.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

OCTOBER 13, 2020

All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money. Oh, and do all of this with less time. Second sponsor Outreach , the number one sales engagement platform. Hiring managers are also just trying to sell as well.

Marketplace as a Service 96

Marketplace as a Service CTO Hire Sales Recruiting Scale 96

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s suite of tools helps you engage customers on social media. How do you know when you’ve reached Product-Market Fit?

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves?

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

SaaStr

JANUARY 17, 2020

What other elements of the contract should startups really spend a lot of time focusing on? Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. This episode is sponsored by Brex.

CTO Hire 132

CTO Hire compliance Scale Startup 132

Sales Hacker

MAY 5, 2021

RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Marketing automation. As Director of RevOps, he scaled his team at Sendoso by hiring smart generalists to lead their own teams of MOps, SOps, CSOps.

Scale 100

Scale Technical Cofounder Technical Advisors Sales Hiring 100

SaaStr

JANUARY 14, 2020

Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats. Our salesforce didn’t know which one to sell.

B2B 132

B2B B2C Scale New CTO 132

SaaStr

MARCH 1, 2019

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. One other thing would be talent pickup.

Outsourcing Services 106

Outsourcing Services Sales Hiring CTO Hire Technical Review 106

SaaStr

NOVEMBER 21, 2019

It’s become quicker to build your first product, test your market, and people really have role models around them and understand how to get that started. Super tough market, difficult playbook. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s become cheaper.

New CTO 142

New CTO Sales Hiring B2C CTO Hire 142

SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * It’s faster to get this to market and iterate on it and make it great if we skip over a lot of those controls. Is there hiring decisions?

CTO Coach 167

CTO Coach Sales Hiring CTO Hire Software Review 167

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43