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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. This isn’t going enterprise.

SMB 357
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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. What Is Enterprise Level Sales? Self Sales.

Scale 95
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 210
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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. For application, it’s more demand gen followed by brand marketing. Example 2: Compliance and security norms change when you go to other geos.

Scale 218
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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

Product-market fit has been really important. I remember talking to Belgium investors at the time and everybody said, look, enterprise software is dead, there’s no opportunity through investment. Felix : There’s no way to be successful with enterprise software. It was initially compliance focus.

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A Letter From Our CEO: Frontegg’s Funding Round

Frontegg

You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest. For that to happen, you need to open your product for wide usage and talk to users to hear their sincere feedback. Your product needs to support top-down (demo?POC?Sales)