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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Scale 243
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Every Customer is a Design Partner - Leading Your Sales Motion with Sales Engineering

Tom Tunguz

Conversations about contracts & pricing are kicked down the road until the customer sees value & the path to capture it. AEs, experts in closing contracts, often focus on reducing sales cycle & maximizing contract value - which aligns with their incentives & compensation plan.

Scale 160
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Defending a Startups Greatest Asset through Recession & Recovery

Tom Tunguz

Second, UBP reduced friction for individual developers to tinker with the APIs. UBP presented an opportunity to reinvent the account executive (AE) compensation model. AEs retired quota by closing annual contracts for a base level usage. Contracted revenue constituted less than 50% of ARR. Compensation.

Startup 155
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What is the Optimal Contract Length for Your SaaS Startup?

Tom Tunguz

What is the optimal contract length with for your SaaS startup? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. Annual contracts bring predictability to a SaaS startup.

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The 9 Worst Sales Mistakes Founders Should Avoid

Point Nine Land

The Founder isn’t willing to be the first salesperson Many of the best founders we work with don’t have a sales background and are either product or engineering focused. It helps keep the product team focused on customer feedback and providing value in exchange for revenue. If this doesn’t happen, the company is at risk.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”.

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How Much Should You Pay Your SaaS Startup's Sales People?

Tom Tunguz

According to Pacific Crest’s Annual SaaS survey , 9% of a sales rep’s annual contract value. The table below computes the effective salary + commission of a sales reps as a function of average contract value and an estimated quota. The first row shows the annual contract value (ACV), followed by an estimated quota.

Startup 100