How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners
SaaStr
NOVEMBER 30, 2023
Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.
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