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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

Throughout his many years working and learning at companies like Adobe and Highspot , Perera has built a five-step roadmap to help others achieve this alignment. . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Scale winning behaviors. Deliver one company narrative. .

Scale 284
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My Company’s Revenue Dropped to $0 — and We Thrived with TripActions CEO Ariel Cohen (Video)

SaaStr

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . He highlights the three key strategies that helped TripActions scale and boost their revenue. Develop a well-defined vision. Do not waste time developing a Plan B.

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How to keep KPIs meaningful for your customer support team

Intercom, Inc.

Key Performance Indicators are a series of measurements which allow a company to track the success of their operations in relation to achieving their goals or objectives. They help managers evaluate how their employees are doing, the value they bring to a team and how their work can be improved. Reviews of teammates’ conversations.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

There are enough stories of data breaches and cyber attacks to chill even the savviest security engineer to the core. Cyber attacks have gone up 125% from the previous year, and with companies shifting to partial or fully remote settings, it shows no sign of slowing down. And that’s where people like Adam Markowitz come in.

Scale 211
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The Stages Of A SaaS Company: When To Scale For Success

Chargify

According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. Let’s get started. Pre-Startup.

Scale 74
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PODCAST 146: Why Following Your Passion Is Bad Advice (and what the good advice is) with Callie Moriarty

Sales Hacker

Guided selling with Revenue Grid allows you to guide reps step-by-step through every deal, reducing guesswork and increasing consistency so your teams have the best odds with every opportunity in the pipeline. See how you can put your sales teams in the best position to win now at revenuegrid.com/saleshacker. Head to outreach.io/saleshacker.

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How to Choose The Right Analytics Agency

Neil Patel

In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect.