SaaStr

AUGUST 7, 2020

A few factors that contribute to high-performing sales teams: High quota attainment. The best startups invest in their sales teams and work hard so most of the reps hit and exceed quota. Turning over a sales team is very hard on the organization. A great VP of Sales is worth her weight in gold.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Compensation 363

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development.

Sales Hiring 299

Sales Hiring Sales Recruiting Interviewing Revenue 299

FastSpring

SEPTEMBER 3, 2020

In this post, we’re featuring our Recruiting Manager, Elizabeth Faddis! Priority projects are focused on enhancing the company’s recruiting strategy, processes, and programs to deliver on current and future talent needs. You recently started your Recruiting Manager role at FastSpring, how are you liking it so far?

Sales Recruiting 128

Sales Recruiting Sales Hiring Management Technical Review 128

Tom Tunguz

MAY 31, 2021

In terms of time cost to the startup, a failed executive hire is roughly similar, 9 months. The third impact is damage to the employer brand. Startups that pick the right leaders to build their company benefit from a competitive advantage for all these reasons. That’s at the individual contributor level.

Sales Hiring 197

Sales Hiring Sales Recruiting Startup Branding 197

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 291

Scale Sales Hiring Sales Recruiting Sales 291

SaaStr

JUNE 2, 2023

In 2020-2021, many SaaS startups faced a unique challenge. CRO at Wiz, Colin Jones, shares how this traditional startup evolved, thrived and grew from 0 to $100 million in just two years. Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale Branding 261

SaaStr

JULY 29, 2021

Q: What are the top 20 pieces of advice for building a successful SaaS startup? Someone great at something core you aren’t: Sales, Engineering, Marketing. Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. When you go to hire your first sales rep, hire 2. A bit more here.

Sales Hiring 313

Sales Hiring Sales Recruiting Interviewing Engineering 313

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Brand promise.

Branding 145

Branding Startup Software Sales Recruiting 145

SaaStr

APRIL 7, 2021

The first type is the kind of management team hired by second+ time founders. They often staff up their teams with folks they already know and have been successful with at their last startup. Often folks they convince to once again be a VP of Eng or VP of Sales. Veterans of the SaaS journey. The director that wants a shot at VP.

Part-Time VPE 272

Part-Time VPE Sales Hiring Sales Recruiting CTO Hire 272

The Angel VC

APRIL 1, 2017

At the excellent SaaStr Annual 2016 conference about a year ago, a very experienced SaaS CEO said on stage that an internal recruiter can be a startup CEO’s secret superpower. I couldn’t agree more, and I think startups should make that hire sooner rather than later. Here’s why. Thanks to Jenny – our very own HR lady! -

Sales Hiring 168

Sales Hiring Sales Recruiting Startup Software Review 168

OpenView Labs

APRIL 29, 2021

Recruiting top talent is the common denominator across all scaling startups. It’s an extremely competitive market filled with hundreds of “hot startups” calling on all of the same candidates. It’s an extremely competitive market filled with hundreds of “hot startups” calling on all of the same candidates. It’s a lot.

Sales Recruiting 98

Sales Recruiting Outsourcing Services Sales Hiring Scale 98

Tom Tunguz

JUNE 11, 2020

A recruiter in the audience submitted a question often discussed in startup boardrooms. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem. If I’m not doing a lot to build the brand and I’m still getting inbound, then I’m like, wow, okay. Thank you, Hollie!

Sales Hiring 263

Sales Hiring Sales Recruiting Product Marketing Startup 263

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. They put a face to your brand and underscore a commitment to the customer’s success.

Scale 110

Scale Sales Recruiting Sales Hiring AI Search 110

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

SEPTEMBER 25, 2020

379: From how many reps to hire, to compensation models, here are the top 10 mistakes founders make when hiring their first sales teams and how to avoid them. Announcer: In today’s SaaStr Insider, SaaStr CEO and founder, Jason Lemkin, shared the top 10 mistakes founders make when hiring their first sales team.

Sales Hiring 239

Sales Hiring Sales Recruiting Scale Sales 239

OpenView Labs

DECEMBER 16, 2019

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. In my experience both as a salesperson and as a recruiter, it’s primarily been four things: They want the work they’re doing to matter to them. How to build a magnetic brand.

Sales Recruiting 78

Sales Recruiting Sales Hiring Scale Trends 78

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. And then some track record of execution either as the new startup or in the past. Dev Ittycheria : Thank you.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: I can leave my horrible sales job making $240k OTE and be a solopreneur. You can listen to the full podcast here. #1:

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

How To Buy Saas

MAY 21, 2025

Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Recruitee Best Collaborative Recruiting ATS Pricing: Key Features: Ideal Use Case: 4. What ATS is best for small businesses or startups?

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Scale 111

Scale Outsourcing Services Sales Recruiting Technical Review 111

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Sales reps staying on the account post-sale till first point of value – noted by Sydney Sloan (CMO of G2).

Sales Recruiting 103

Sales Recruiting Software Review Scale AI 103

Sales Hacker

JULY 11, 2025

If your tone matters (to investors, recruits, or customers), build a few reference samples into the prompt or system message. These agents are your brand in moments that matter. A bad support experience will impact your brand. It’s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy.

AI Search 70

AI Search AI Scale Sales Recruiting 70

SaaStr

APRIL 23, 2019

Opening video: Hey, all these startups, they have a lot of trouble getting corporate credit cards. Anu: So, without further ado, Henrique, I know that when you first applied to YC, you actually applied with a VR startup idea, but the video showed all about credit card. Expense management was something people care about.

Sales Hiring 214

Sales Hiring Sales Recruiting Scale Payment Methods 214

SaaStr

APRIL 7, 2022

We took the series A, interesting enough, the first executive hired by, thanks to the sales coaching, actually was marketing. Any fast growing startup in here and you’rer hiring and HR to handle your employee hiring, you could probably have a robot do 88% faster, better for your employee, and not have to hire fast. Hiring great people.

Sales Hiring 274

Sales Hiring Scale Sales Recruiting Outsourcing Services 274

SaaStr

JULY 1, 2021

We work with brands across the industry, like IBM, Disney, Intuit, Microsoft to help them build better products to understand what their users are doing. There’s a time and a place for it, but a startup, the lifeblood, is getting s**t done. I want to come be your VP of sales and, you’re going to meet me for the first time.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 255

Merchant Services Scale Sales Recruiting Sales 255

Sales Hacker

DECEMBER 17, 2024

The challenges and rewards of founding and growing a startup for nine years. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56) 45:40) Debunking the myth of sacrificing personal life for startup success. (49:07) Youre not alone.

Scale 100

Scale Engineering Acquisition Scaling 100

Tom Tunguz

SEPTEMBER 30, 2014

I met a founder a few days ago who captured the idea of building brand equity really well. He said something along the lines of, “Every time we provide a magical experience to a customer, we invest in our brand equity. Brand equity is important because it can become a significant part of a company’s value.

Sales Recruiting 113

Sales Recruiting Startup Branding Acquisition 113

SaaStock

FEBRUARY 13, 2019

Ultrasite is a global website builder, Chinafy is a tool for making websites China-compatible, and Connect is their collaborative content management platform for brands. Talkpush is a conversational recruiting CRM that allows employers and job seekers to connect in new ways across the globe. They have three main products.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. The precision and authenticity of your positioning define your startup's identity and resonance. What is positioning? How do we develop positioning?

Branding 98

Branding Startup Development Strategy 98

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

Intercom, Inc.

APRIL 25, 2019

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. Making sure culture scales as you grow.

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

OCTOBER 20, 2020

Handling HR for large companies is vastly different than doing the same at a startup or small business. Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. The size of your business. Types of services.

Outsourcing Services 143

Outsourcing Services Outsourced Development Sales Recruiting Sales Hiring 143

Sales Hacker

MARCH 17, 2021

While every entrepreneur dreams of scaling their startup into a multi-million dollar company, many do not understand all that goes into that dream. Strict sales volume does go a long way in achieving long-term revenue growth, but processes and cross-department alignment are what allow sales volumes to scale in the first place.

Scale 114

Scale Revenue Startup Sales Recruiting 114

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? And you can build that in a way with the startup that you can’t in a bigger company. But even the CEO of a four-person startup.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293