Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Trust is always in demand.

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VP of Engineering Scale Technical Review Outsourcing Services 118

Kellblog

JANUARY 29, 2020

I can’t tell you the number of times that I’ve heard “we sell to the CIO,” only to be introduced to someone whose business card said “director of data warehousing.” Second-order benefit: that means you avoid data breaches and/or save millions in ransomware and other breach-related costs.

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Startup Sales Hiring CTO Hire New CTO 99

ChurnZero

DECEMBER 9, 2022

I think it’s changing, and the Spencer Stuart data in Harvard Business Review show that it’s changing too. More and more people are hiring leaders, not for past experience, but for capability and capacity. We hire a third-party firm. Seventy-six percent of the 3,500 brands are below a hundred units.

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CTO Coach Customer Success VP of Engineering CTO Hire 52

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. So they dropped a blog post all about the common problems that marketers face when focused too much on brand affinity.

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Sales Recruiting CTO Hire New CTO Sales Hiring 40

Chart Mogul

MARCH 9, 2020

Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. The unreliable data was slowing the whole team down. Tweet this quote.

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Payment Solutions Payment Features Payments Outsourcing Services 52

ProfitWell

DECEMBER 6, 2019

How many CSMs should you hire? We also have an episode of the ProfitWell Report that looks at the data from almost 2,000 companies to uncover how customer success impacts retention and churn, linked here. The question is not whether a CSM is a valuable asset to a SaaS business, but rather, how valuable are they? What is their ROI?

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Scale CTO Hire Sales Hiring New CTO 43

Natalia Luneva

APRIL 30, 2021

For example, we ask people an array of questions on ‘restaurant marketing’ and then use the answers and data to write data-driven articles. Of course, our team is involved to an extent, and we have an external part-time moderator for support. But mostly our members help each other, and it works like a charm.

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Marketing Social Media SaaS New CTO 98

BetterCloud

MAY 17, 2021

Secondarily, I had a chance to chat with [CTO Jamie Tischart ] even before he joined the company. For me, when I’m assessing good hires, I look for some key things that I think can survive any of those things. I’m sure many QA candidates that we want to hire have several options to choose from. Oh, certainly not.

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New CTO Part-Time VPE CTO Coach CTO Hire 52

Point Nine Land

APRIL 9, 2021

Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces. Before we dive into the details, it’s worth noting a couple of things: A majority of the data points (particularly at the seed stage), were from European VCs.

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Marketplace as a Service Payments B2B SaaS Payments 59

Intercom, Inc.

APRIL 22, 2021

That question has been on Will Larson ‘s mind for a long time. For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better.

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SaaStr

FEBRUARY 15, 2023

Look at your install base, do a data analytics exercise, and understand your free and paid customers. Let the customer buy through their preferred channel.” – Kim Walsh Data: If you’re serious about building a PLG company, you need a robust, unified data platform. The next hiring focus should be growth marketing.

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Scale Sales Hiring CTO Hire Scaling 203

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?

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Scale CTO Hire Scaling CTO Coach 107

SmartKarrot

AUGUST 16, 2022

In QBR meetings, you can notice any signs of distrust in the brand. Customers choose a product with one goal, and this goal evolves over time. These annual executive business meetings are a wonderful time to discuss contracts. Whatever suits the customer would be the right time. Keep goals on track. Final Thoughts.

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Technical Review Systems Review Business CTO Hire 10

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Second tip here on overcoming know brand in market, expose the buyer’s FOMO.

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SaaStr

MARCH 12, 2019

When I was a couple of years into my tenure at Oracle, I moved down to Latin America to Argentina, sight unseen actually, and built out a telesales group in Argentina and then later in Miami, hiring about 100 people from 11 different countries and that early building experience really whet my appetite. I came back to North America.

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Scale Enterprise Scaling Sales Hiring 177

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. It's not your own data. That is a natural hurdle for PLG motion.

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SaaStr

AUGUST 15, 2020

I mean, wouldn’t it be something, if you could show up with a script of exactly what the customer needed and wanted based on the data in the technology to help them do better, go farther, move faster, right? Is it wanting to control their brand? And you see it on those data and eCommerce, our jaws dropped, right?

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Payment Methods Merchant Services Scale Payments 207

Tom Tunguz

OCTOBER 24, 2021

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. ” And so I tried it initially, I think it was toward the end of my time at Google actually.

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Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? By definition, it’s software that allows you to create, manage, and share your brand’s content.

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AI Search CTO Hire Scale Artificial Intelligence 124

Intercom, Inc.

JULY 21, 2022

We spent a lot of time and effort setting up that foundational system, making sure that our data was really good. If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership?

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Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

AUGUST 22, 2020

And so, when thinking about yesterday’s workplace, which is really important to touch on before we get into the future workplace, you have built workplaces for some of the most iconic brands in the world; Pinterest, Zynga, Tesla, what has been your experience? You have to use data on how people are using the space.

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Sales Recruiting Cloud CTO Hire Scale 148

ProfitWell

JANUARY 2, 2020

Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. You’ll have to make assumptions based on your personas and existing customer data in your industry. Market data. Contract length.

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OpenView Labs

JULY 2, 2020

In this brand-new report, we finally answer the question “Freemium or free trial?” ” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. Interesting data compiled by Ibbaka. If you love looking at data, this article is for you.

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SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. It was pretty interesting. Ross : No, the integration space.

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Technical Advisors Scale Sales Hiring Sales Recruiting 159

Upscope

JANUARY 5, 2020

For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. It’s how you differentiate your brand in the mind. Positioning focuses on the perceptions of the prospect not on the reality of the brand. Positioning focuses on the perceptions of the prospect not on the reality of the brand.

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Strategy Marketing Sales Hiring Engineering 128

OPEXEngine

NOVEMBER 11, 2020

Our renewal rate looked great, but as we began to dig into data, we realized it was because of our CS team and their high levels of service—it wasn’t necessarily a reflection of our software, our product/go-to-market fit, or the pain we were solving in the market,” he says. Engagement: How do they interact with your brand?

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Startup Scale Systems Review Technical Review 91

SaaStr

NOVEMBER 21, 2019

There’s a lot of companies now in our portfolio that have been very successful like Collibra, who became sort of a data insights category and it started with cataloging and then they added lineage. They defined what data insights is. It’s known that you can probably sell those first couple of contracts.

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New CTO Sales Hiring B2C CTO Hire 145

Andreessen Horowitz

NOVEMBER 28, 2023

I didn’t see the company as this consumer brand long term. We were talking to Sean Place, who was the co founder and CTO, and it turned out that they were just giving gift cards to these drivers, but they had no way to authorize the right transaction at the right time for the right amount. They needed it to happen faster.

Merchant Services 75

Merchant Services Payment Methods Payments Payment Solutions 75

Sales Hacker

AUGUST 18, 2020

REGIE uses artificial intelligence to create entire outbound, inbound, and even followup sales campaigns faster using over one billion rows of performance data across 75 industries. Now, I gave a one-liner on what ADARA is, but in your words tell us what is the company, tell us what is a data cooperative. So what do we do, right?

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Subscription Payment Features Scale Underperforming Technical Team 106

Hull

JANUARY 22, 2019

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. And with that, more data disintegration.

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SaaS Payments Technical Advisors Engineering Payment Solutions 77

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. The process of building trust in a consulting capacity really focuses on the sales process.

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Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

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Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

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Interviewing B2B Marketing Underperforming Technical Team 52

Andreessen Horowitz

MARCH 20, 2024

You have to decide what data you are going to train on it, what kind of fine-tuning you are going to do. Everyone has their own data sets. You were CTO at Facebook at the time where social was emerging, and then right when the platform shift to mobile was taking place, right? You’ve got to think about taxes.

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AI Search AI Artificial Intelligence Scale 139

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

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Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40