article thumbnail

A New Marketing Behemoth Klaviyo : How 7 Key Benchmarks Stack Up in the S-1

Tom Tunguz

The company raised $455m in venture capital, but has used only $15m, growing nearly entirely on profits. ” The PLG efficiency is tremendous both in cash & sales efficiency, which tops the charts of public software companies at 1.03 When the company spends $1 in sales & marketing expense, Klaviyo produces $1.03

article thumbnail

A New Marketing Behemoth Klayviyo : How 7 Key Benchmarks Stack Up in the S-1

Tom Tunguz

The company raised $455m in venture capital, but has used only $15m, growing nearly entirely on profits. ” The PLG efficiency is tremendous both in cash & sales efficiency, which tops the charts of public software companies at 1.03 When the company spends $1 in sales & marketing expense, Klayviyo produces $1.03

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

We track your progress and provide monthly executive level reporting on achievement against industry-recognized benchmarks and best practices. UserGems helps sales and marketing teams achieve their aggressive revenue targets with less stress and more qualified pipeline. We are not like other banks.

Banking 238
article thumbnail

The State of SaaS – Global Data Trends from 1000+ Companies with Capchase Co-Founder/CEO Miguel Fernandez and 01 Advisors VP Kristen Clifford (Video)

SaaStr

Capchase’s dataset is comprised of roughly half bootstrapped companies and half VC-backed companies, so there will be some differences in benchmarking from what you see from the VC firms. Most of the app sales and net retention comes from deploying software and tech-driven features that have 100% gross margin.

article thumbnail

How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]

SaaSOptics

How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]. That was the central theme of a recent webinar about preparing for a capital raise. Raising capital is an ongoing process that needs to be implemented continuously, whether you’re at a pre-seed stage or have your IPO in sight.

article thumbnail

Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?

Tom Tunguz

Web2 sales and marketing techniques pervade our inboxes, plaster our browsers, and percolate in our voicemails. Let’s contrast the sales and marketing investments of web2 companies to web3 companies. We can benchmark them relative to their corporate value. Or sales and marketing spend. But not today.

article thumbnail

The Balderton Founder’s Guide to B2B Sales

Kellblog

Working in my capacity at as an EIR at Balderton Capital , I have recently written a new publication, The Balderton Founder’s Guide to B2B Sales , with the able support of Balderton Principal Michael Lavner and the entire Balderton Capital team. Sales is saying ‘yes’ in response to every question.

B2B 123