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Build Customer Loyalty in the First 30 Days

Sales Hacker

Here’s how to drive early value effectively: In-product value Measure TTV : Set a quantifiable benchmark for how long it should take a new user to reach their first “aha moment.” GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Scale 108
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Ultimate Guide to B2B Sales Hiring and Management

OpenView Labs

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

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Six Reasons You Should NOT Create a Category

SaaStr

Customers Are Initially Interested in Education, Not Your Product. One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. What’s a sample job description that I can use to recruit talent? How can I convince my CEO that CATEGORY X is important?

Scale 120
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What is a Customer Profile Template? Steps and Examples

User Pilot

Demographic data includes characteristics such as age, gender, education, and job. The Buyer Persona Template focuses on the decision-maker’s pain points and goals, helping sales and marketing teams tailor pitches for closing deals. Send in-app messages with modals to recruit interview participants.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Prospective customers have to be educated. Though he had experience in recruiting, sales and product, marketing was new ground for him. That’s where things like books, speaking at sales kickoffs, and even hiring evangelists internally can help scale some of your content efforts. Investors might not get it.

Scale 112
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Assembling A World-Class Customer Success Organization: An Interview With Stephen Fulkerson, TSIA’s VP Customer Success Research

Valuize Consulting

Is it going to come from the Sales and Marketing budget, or General Administrative budget? Where does Sales, Support, Training & Education play and what does the handoff look like? Your charters must dictate how you hire as the skill sets you recruit need to align with, and complement, your charters.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

If you missed episode 130, check it out here: Turning Junior-level Talent into Top Sales Professionals with Eddie Baez. Subscribe to the Sales Hacker Podcast. Sales enablement is easy. REGIE uses artificial intelligence to create entire outbound inbound, and even follow-up sales campaigns faster. We’re on iTunes.