User Pilot

NOVEMBER 27, 2023

TL;DR While churn rate vs retention rate measures two different aspects of the customer journey, the goal for both is the same: to routinely track and improve them. The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. Customer Churn Rate Formula.

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

User Pilot

SEPTEMBER 4, 2024

Set benchmarks and targets using industry standards. Userpilot is a product growth platform that you can use to collect, visualize, and analyze user behavior data in custom dashboards. This actionable metric shows the percentage of trial users who convert to paid subscriptions. Actionable metrics: Customer Lifetime Value (CLV).

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

SaaStr

MARCH 28, 2025

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

SMB 130

SMB Payments Payment Services SaaS Payments 130

SaaSOptics

FEBRUARY 13, 2022

Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.

Payment Features 105

Payment Features Outsourced Development SaaS Software Review 105

The Angel VC

NOVEMBER 29, 2013

Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!), Another way to look at it is your CACs payback time , which tells you how many months of subscription revenue it takes to recoup customer acquisition costs. 3% per month.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Scale 102

Scale Sales Hiring Metrics Sales 102

User Pilot

JULY 13, 2023

Different types of company growth include: Industry growth assesses your company’s performance by benchmarking against the industry average. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. The formula of Customer Lifetime Value (CLV).

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

Baremetrics

OCTOBER 9, 2021

Baremetrics monitors subscription revenue for businesses that bring in revenue through subscription-based services. Baremetrics can integrate directly with your payment gateway, such as Stripe, and pull information about your customers and their behavior into a crystal-clear dashboard. Try Baremetrics free.

Payment Services 98

Payment Services SaaS Payments Payment Methods Payments 98

User Pilot

JANUARY 10, 2022

Tracking the right customer success metrics allows you to respond proactively to customer needs and keep users on the road to success. The right metrics help increase retention and customer lifetime value , maximize upselling opportunities, and increase customer loyalty and drive word-of-mouth.

Customer Success 105

Customer Success SaaS Payments Customer Lifetime Value SaaS 105

OpenView Labs

NOVEMBER 16, 2021

Annual Recurring Revenue (ARR). The value of your contracted subscriptions taking into account revenue added/lost from components such as new sales, renewals, upsells, churn, etc. Annual Contract Value (ACV) to Marketing Cost Ratio. 9 Sales Benchmarks that Can Help You Build a Scalable Sales Machine.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

ProfitWell

MARCH 23, 2020

There are a few key metrics that all subscription businesses should be completely on top of. Churn is the make or break of your subscription business. Churn is defined as the moment when a subscription ends and renewal does not happen, or when a customer cancels. Customer LTV. Churn rate. Trial conversion rate.

Payment Features 85

Payment Features Subscription Metrics Business 85

Baremetrics

FEBRUARY 15, 2021

Track churn metrics with greater precision with Baremetrics, the powerful metrics dashboard for data-driven subscription and SaaS businesses everywhere. What is Customer Churn? How to Calculate Customer Churn vs. Revenue Churn Customer Churn vs. Revenue Churn — Which of These Churn Metrics Should Subscription Businesses Use?

Churn 105

Churn Payments Revenue SaaS Payments 105

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. That’s because crowdsourcing is hard.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

User Pilot

NOVEMBER 29, 2023

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. PQL to paying customer conversion rate: 20% to 40%. This is because you don’t have to spend as much money on advertising and marketing to acquire new customers.

Customer Lifetime Value 102

Customer Lifetime Value Marketing Benchmarks Acquisition 102

Totango

AUGUST 23, 2022

B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Delivering customer support.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

User Pilot

NOVEMBER 28, 2023

Customer acquisition cost. The total expense of bringing a new customer on board. Customer churn rate. The percentage of subscribers who discontinue their subscriptions within a given time period. Customer lifetime value. Customer activation rate. CAC formula. Churn rate formula.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

OCTOBER 4, 2023

TL;DR Net MRR growth rate is the increase or decrease in monthly recurring revenue for SaaS or subscription-based companies. If you’re a subscription-based SaaS company, you will have recurring revenue streams you receive each month from customers who sign up for your product.

Metrics 105

Metrics Customer Lifetime Value Churn Retention 105

OPEXEngine

SEPTEMBER 9, 2021

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

User Pilot

OCTOBER 18, 2023

Preventing churn to improve retention rate and increase customer lifetime value. However, CAC payback calculations can struggle to factor in dynamic shifts in revenue/churn and may underestimate the value of customers who far surpass the payback period. Driving upsells through delivering contextual upgrade prompts.

Customer Lifetime Value 105

Customer Lifetime Value Acquisition Retention Churn 105

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. B2B SaaS customer loyalty can be quantified through key performance indicators.

B2B 114

B2B B2C Underperforming Technical Team Business 114

User Pilot

FEBRUARY 12, 2025

However, if your product depends on repeat engagement to drive customer lifetime value and loyalty , measuring user stickiness is important. On the other hand, if success depends more on repeat purchases rather than continuous engagement, then customer retention rate may be a better focus.

Customer Lifetime Value 52

Customer Lifetime Value Engagement Retention Social Media 52

User Pilot

MAY 2, 2024

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Additional metrics to track alongside the CAC payback period include Customer Lifetime Value (CLV or CLTV) and the LTV:CAC ratio.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

Baremetrics

NOVEMBER 2, 2021

Monthly recurring revenue (MRR): How much subscription revenue are you bringing in monthly? Churn rate: How quickly are you losing customers or revenue? Average revenue per user (ARPU): How much do you earn per customer on average per period? Churn: How quickly are you losing customers or revenue?

Outsourced Development 98

Outsourced Development Payment Solutions Underperforming Technical Team Metrics 98

Baremetrics

MARCH 15, 2021

Baremetrics Baremetrics is a zero-setup, one-click subscription analytics and insights software suitable for businesses offering subscription products. It tracks all subscription-related metrics such as Monthly Recurring Revenue (MRR) , Customer Lifetime Value (LTV), Churn Rate , etc.

SaaS Payments 98

SaaS Payments Payment Methods Payment Solutions Payments 98

User Pilot

JULY 26, 2022

Customer retention is a SaaS metric that measures the ability of a product to retain customers over a long timeframe. In this way, you can measure the total value these customers deliver to you over a period of time. You cannot measure the effectiveness of your customer retention strategy without retention metrics.

Retention 98

Retention Metrics Customer Lifetime Value Churn 98

User Pilot

MAY 17, 2021

User activation points will be different for each product, so be aware of that before trying to match your numbers with any user activation benchmarks available for your industry. KPI #2: Average Time to Value. Take for example an invoicing software. KPI #2: Customer Lifetime Value (CLV or LTV).

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

APRIL 24, 2024

If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals. TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Why is SaaS renewal management important?

SaaS Payments 104

SaaS Payments Retention Payment Services Payment Solutions 104

Baremetrics

JULY 21, 2021

As a SaaS or subscription-based company, you want to keep a watchful eye on your monthly recurring revenue and net MRR. As a business metric tool, Baremetrics provides insight into your monthly recurring revenue and other significant trends. Cancellations are customers that stop using your service indefinitely.

Benchmarks 98

Benchmarks SaaS Payments Payments Churn 98

Chart Mogul

JULY 6, 2023

We’ll also share the latest benchmarks on negative churn among SaaS businesses. Benchmark your churn metrics against 2100+ SaaS businesses How negative churn causes explosive growth How to achieve net negative revenue churn What is churn? If you want, you can learn more about churn basics and benchmarks on our blog.

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Lifetime value determines revenue potential from each customer. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

User Pilot

JANUARY 19, 2023

Key quantitative metrics that you should measure are: Trial-to-paid conversion rate , Product adoption rate, Feature usage rate, Customer acquisition cost, Retention rate , Customer health score , Churn rate , Customer lifetime value , Gross profit margin & Monthly recurring revenue. 05), or $20,000.

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

BrightBack

JANUARY 17, 2022

Factor in the huge uptick in global demand for online subscriptions services that arose through the pandemic, and we see that succeeding at retention has never been more important, and becomes a key differentiator for those who do it.

Payment Methods 59

Payment Methods Payments Payment Features Payment Services 59

User Pilot

JANUARY 15, 2024

Key metrics to include in your dashboards include retention rates, user stickiness, monthly active users, conversion rates, customer acquisition costs, customer lifetime value, and monthly recurring revenue. The metric can also be used to measure the performance of your customer success or customer support teams.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

User Pilot

APRIL 20, 2022

Three factors decide the free trial to paid user conversion benchmark– the type of trial, the product complexity, and the audience. Freemium users must understand the value of premium features before they can upgrade. Most SaaS companies appeal to FOMO to make free trial users purchase a subscription. Turn insights into action!

SaaS Payments 98

SaaS Payments Payment Solutions SaaS Benchmarks 98

User Pilot

MAY 16, 2023

Good value metrics are easy to understand for users, aligned with product value , and grow with customer usage. To evaluate your value metrics and how you use them in your pricing plan, you can track metrics like customer churn , user retention, MRR, or customer lifetime value.

Metrics 98

Metrics Customer Lifetime Value SaaS Pricing 98

User Pilot

JANUARY 26, 2023

There are ten metrics you can use to measure customer loyalty. You can calculate it with the following formula: Customer retention rate formula. Customer lifetime value Customer lifetime value ( LTV ) is the total revenue an average customer generates over the average customer lifespan.

SaaS Payments 98

SaaS Payments Payment Solutions Metrics Payment Methods 98