Kellblog

JUNE 10, 2021

This is a quick post to share the slides I presented today at the GainSight Pulse Everywhere 2021 conference in a session entitled Net Dollar Retention, Key Benchmarks at $50M, $200M, and $1B in annual recurring revenue (ARR). In the session we discuss: The answer, which is 104%. Median NDR which is surprisingly invariant across size.

Benchmarks 109

Benchmarks Retention Subscription Payment Features 109

User Pilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. A churn rate over 10 % indicates trouble. What is churn analytics?

Churn 96

Churn Retention Subscription Payment Features 96

Baremetrics

OCTOBER 21, 2020

Revenue churn answers the question: how much MRR did we lose last month? Even if you’re bringing in new customers and more MRR each month, it’s hard to achieve long term growth if you can’t get your churn under control. What’s negative revenue churn? Get deep insights into MRR, churn, LTV and more to grow your business.

Churn 118

Churn Revenue Benchmarks Pricing 118

Baremetrics

FEBRUARY 15, 2021

Confused about customer churn vs. revenue churn? Churn means lost money or lost customers. These metrics help you understand two different things: Customer churn — the number of people you've lost. Revenue churn — the amount of revenue you've lost. Customer churn = customers lost. Revenue churn = money lost.

Churn 105

Churn Payments Revenue SaaS Payments 105

OPEXEngine

DECEMBER 13, 2022

Most SaaS executives can relate to a friendly debate they’ve had at a board or leadership team meeting about what percentage of revenue should come from “upsells” to existing customers or what is “healthy churn.” That’s because benchmarks need to fit the business model and require context in order to be applied in a relevant way.

Benchmarks 52

Benchmarks Scale Headcount Software Review 52

Baremetrics

AUGUST 8, 2021

For most, the easiest ways to increase customer acquisition rates are to offer a freemium model or price your product on the lower end of the spectrum. However, to keep your business afloat, you’ll need to effect a SaaS price increase. Ensures You Attract the Right Customers When Should You Increase Your Pricing?

Pricing 111

Pricing SaaS Scale Churn 111

Clouded Judgement

DECEMBER 21, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. It is calculated by taking the annual recurring revenue of a cohort of customers from 1 year ago, and comparing it to the current annual recurring revenue of that same set of customers (even if you experienced churn).

Cloud 177

Cloud Software Benchmarks Retention 177

Chart Mogul

MARCH 22, 2022

And, you can lose MRR when your: Customers cancel — Churn MRR Existing customers start paying less — Contraction MRR. Benchmarking MRR Movements by MRR Band s. MRR Added Benchmarks. MRR Lost Benchmarks. As a reminder, MRR lost can be grouped into two components: i) Churn and ii) Contraction.

Benchmarks 52

Benchmarks Churn Startup Revenue 52

Chart Mogul

JUNE 1, 2023

A low churn rate means more loyal customers that contribute to sustainable business growth. Let’s say that of that original group, you retained 300 customers (while 100 customers churned in the last year). Dig into the data to learn more and prevent churn. This is your guide to customer retention in 2023. What happened?

Retention 90

Retention Metrics Benchmarks SaaS 90

Baremetrics

MARCH 23, 2021

When looking at metrics and benchmarks for SaaS companies , the quality of their landing page is a big part of what starts people moving down the sales funnel. Other concerns affect these rates of conversion as well and studying all of them with the proper benchmarks in place; makes it easier for every company to succeed.

Benchmarks 75

Benchmarks SaaS Social Media Sales Funnel 75

Chart Mogul

APRIL 27, 2022

Churn gets a lot of bad press. In the early stages of building a company, churn gives you quick feedback which other metrics seldom do. You can run tests on your platform, and then see feedback within the next few … Churn gets a lot of bad press. In this post, we go deep into churn. What Is Churn?

Churn 52

Churn Benchmarks Metrics Revenue 52

OpenView Labs

NOVEMBER 30, 2021

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . Start by tackling churn since expansion only takes you so far if you’re trying to expand fewer and fewer customers. Recommended resource: Let’s Stop Calling Churn a Customer Success problem.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

ChurnZero

NOVEMBER 6, 2020

How can you compare your score to others in your industry, or to any general benchmarks? Below, I’ll walk through some strategies for both external and internal benchmarking, as well as try to convince you that the score itself should be the last thing on your mind. External Benchmarks. Overall Benchmarks.

Benchmarks 58

Benchmarks Churn Trends Enterprise 58

Clouded Judgement

SEPTEMBER 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Extra pressures around optimizations still exist, however gross churn levels have stabilized, and commentary on earnings calls suggest conversations around new bookings are starting to pick up. net retention and CAC payback).

Cloud 169

Cloud Software Benchmarks Retention 169

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. Now we’re seeing numerous companies price 8 to 12, so it’s definitely jumped up a little bit. Price earnings doesn’t work. We’ve seen in the data that there’s higher churn.

Benchmarks 98

Benchmarks B2B SMB SaaS 98

Baremetrics

APRIL 13, 2021

Value-based pricing is a pricing strategy that sets prices according to the estimated value of how a product might be perceived by a customer. It does not take into account the cost of developing the product and its past prices. The company then adds a premium to it and comes up with a sale price.

Pricing 59

Pricing Customer Lifetime Value Forecasting Benchmarks 59

Tom Tunguz

MARCH 18, 2019

This is the value of a cohort a year later inclusive of churn and expansion. In terms of price point, PagerDuty is right around the $10,000 revenue per customer per year. Let’s compare PagerDuty to other recent software IPOs for companies selling to engineers at their IPO.

Metrics 195

Metrics Benchmarks Software Review Engineering 195

Clouded Judgement

APRIL 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. It is calculated by taking the annual recurring revenue of a cohort of customers from 1 year ago, and comparing it to the current annual recurring revenue of that same set of customers (even if you experienced churn).

Cloud 161

Cloud Software Benchmarks Retention 161

CustomerSuccessBox

FEBRUARY 17, 2022

With this in mind, upgrades or downgrades and churn should be considered when evaluating a company’s performance. It shows the amount (change) of revenue from current users that a company can retain compared to any other time period, taking into account downgrades, upgrades, and churn. What is Net Dollar Retention?

Benchmarks 52

Benchmarks Retention Churn Subscription 52

Clouded Judgement

JUNE 20, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. The market is clearly pricing in lower rates + reacceleration of growth. Not surprisingly, these benchmarks match up relatively well with the numbers public companies reported. net retention and CAC payback).

Cloud 161

Cloud Software Benchmarks Scale 161

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

Tom Tunguz

SEPTEMBER 10, 2013

Benchmarking is a great tool, if you can get access to representative data. Pacific Crest and David Skok have released a fantastic survey benchmarking SaaS metrics for early and growth stage companies. Below is my list of the six most important benchmarks and observations from that report. Median Monthly Revenue Churn is 0.75%.

Benchmarks 111

Benchmarks Startup Sales Hiring Compensation 111

ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? A “good” churn rate for one company might be terrible for another. Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. What is the average churn rate?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

DECEMBER 3, 2021

10 SaaStr 211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk, and Kustomer. #9 7 SaaStr 124: Upfront’s Mark Suster on The One Thing That Kills Sales, Why You Have To Price High and Discount & Why Sales People Are Either Farmers or Hunters. #6

Scale 208

Scale Sales Hiring SMB Benchmarks 208

Clouded Judgement

DECEMBER 20, 2022

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. It is calculated by taking the annual recurring revenue of a cohort of customers from 1 year ago, and comparing it to the current annual recurring revenue of that same set of customers (even if you experienced churn).

Cloud 130

Cloud Software Review Software Benchmarks 130

ProfitWell

JANUARY 13, 2020

There’s a question that every startup founder, subscription service provider, and ecommerce store owner, needs to ask themselves on a regular basis: Is this the most effective price for my product or service? Finding an effective price helps you solidify your position, build trust with your customers, and achieve your business goals.

Pricing 52

Pricing Subscription Payment Features Strategy 52

ProfitWell

APRIL 3, 2019

On this episode of the ProfitWell Report, Nathan Beckord , Co-Founder and CEO of Foundersuite , wants to know the best ways to combat churn, and we think it's safe to assume Nathan isn't the only one on the churn-solving mission. Failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies.

Churn 92

Churn B2C Metrics Subscription 92

OpenView Labs

NOVEMBER 12, 2020

When we were preparing the 2020 expansion SaaS benchmarking survey, our biggest question was: “How did COVID-19 and the economic downturn affect private SaaS companies?” Despite an uptick in logo churn attributable to COVID-19, net dollar retention was as strong as ever. Bring back your pricing and packaging initiative.

Benchmarks 52

Benchmarks Scale Technical Review SaaS 52

ChurnZero

JUNE 9, 2023

CS team members at all levels would do well to learn about metrics that can better articulate the effect they have on churn, renewals, and expansions. A healthy benchmark is a 95% renewal rate in a given period. A healthy GRR industry benchmark is 80-85% while high-performing SaaS companies often reach 90%.

Finance 98

Finance Metrics Customer Success Headcount 98

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. That means achieving any essence of “growth” requires replacing lost customers faster than the rate at which they churn. Managing churn is much like a constant game of plugging holes in a bucket so that you can eventually have a “rising tide” of water.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

OpenView Labs

JUNE 24, 2021

It’s hard to find a SaaS company that isn’t revisiting their pricing right now. This is certainly a good time to think about how to use pricing changes to help accelerate revenue growth. Here’s the rub: The average SaaS company doesn’t have anyone on their team who’s an expert in pricing, let alone a dedicated pricing function.

Pricing 53

Pricing Interviewing Payment Features Systems Review 53

FastSpring

FEBRUARY 6, 2019

Pricing your software correctly is a crucial part of selling software , but sometimes it’s hard to know if you’re on the right track with your pricing strategy. We’re sharing some tips for setting up a pricing model that attracts and retains long-term customers for your software company. Benchmark Growth with Measurable Metrics.

Payment Features 67

Payment Features Payment Solutions Subscription Pricing 67

OpenView Labs

FEBRUARY 4, 2020

Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. While Segment may be an extreme case, the business is far from unique in learning that it was leaving money on the table due to its pricing. Pricing Is Your Best Shot at Growing 25% Faster.

Pricing 60

Pricing Scale Technical Review Software Review 60

OpenView Labs

SEPTEMBER 8, 2021

2021 has proven to be the year of usage-based pricing. . 45% of expansion stage SaaS companies now say they have a usage-based or consumption-based pricing model, according to data from OpenView’s forthcoming 2021 Finance and Operations benchmarks report. . Pricing should not get in the way of customers adopting the product.

Pricing 64

Pricing Customer Success Scale Compensation 64

OpenView Labs

SEPTEMBER 23, 2019

Enduring business (think Cisco, GE, Walmart) must demonstrate the ability to repeatedly generate predictable earnings – turning the massive revenue scale they’ve achieved into shareholder returns (via share price expansion and dividends). Benchmarks are the only check on whether or not a business is generating efficient growth.

Benchmarks 40

Benchmarks Data SaaS Scale 40

Tom Tunguz

NOVEMBER 16, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. In industry parlance, this is called negative revenue churn. But churn doesn’t seem to be a concern for New Relic.

Benchmarks 100

Benchmarks Underperforming Technical Team Metrics Sales Hiring 100

Tom Tunguz

SEPTEMBER 21, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. The company went public in 2013 and we’ll use data from their S-1 through 2013 to benchmark the business.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100