SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. So the closer you get to B2C, the more dramatic the impacts are in today’s weird world, so that’s the reality of the situation. SMBs are doing that every day. Jason Lemkin: We’re going to cancel it.

Scale 245

Scale SaaS Payments Scaling SaaS 245

ChurnZero

JUNE 2, 2021

Q: It’s generally well accepted – not always true – but if you’re focused on SMB, you’re naturally going to get lower gross revenue retention and it will have an impact on your net revenue retention. Is the bar across the same for a SMB-focused company versus an enterprise-focused company? Rarely are folks doing both.

Benchmarks 98

Benchmarks B2B SMB SaaS 98

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? Enterprise SaaS marketing, however, is a different story entirely.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

SaaStr

AUGUST 19, 2022

It’s mostly a good sign that there’s engagement, but that you have not described so much value that you could provide to the customer now that they’re willing to pull the trigger with you, because it’s always cheaper to buy than to build. So once in a while, especially with SMB, they can grow into that person.

Scale 272

Scale Sales Hiring Scaling VP of Engineering 272

Frontegg

AUGUST 12, 2021

The company has a strong B2C client portfolio (Siemens, Gymshark, Toast, WeTransfer) thanks to its strong B2C auth solution with strong social SSO functionality. Every integration made by the developers is directly reflected to the end-users, who don’t need to engage with support to adopt them. 3 – Frontegg.

B2C 98

B2C Identity management B2B Systems Review 98

Frontegg

NOVEMBER 25, 2021

The company has a strong B2C client portfolio (Siemens, Gymshark, Toast, WeTransfer) thanks to its strong B2C auth solution with strong social SSO functionality. Every integration made by the developers is directly reflected to the end-users, who don’t need to engage with support to adopt them. 3 – Frontegg.

B2C 98

B2C Scale Identity management Enterprise readiness 98

FastSpring

FEBRUARY 11, 2021

Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. A company that sells bananas to individual customers is an example of B2C sales. B2B sales aren’t only typically higher in value than B2C sales, but often much more complex. B2C retail is an estimated $5.35

B2B 78

B2B Strategy B2C Sales 78

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. Dropbox has a long history of using referral rewards like this one to create goodwill, build engagement, and find new customers. Once the program is established and your engagement “flywheel” is in place, you can scale your program effectively as you bring on more of the right partners.

Outsourcing Services 106

Outsourcing Services Sales Recruiting Scale SaaS 106

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Base Salary. BASHO Email. Business Development Representative. Buying Intent.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

Sales Hacker

JANUARY 21, 2019

They are the leading sales engagement platform. Coming up in March, Outreach is running Unleash 2019 , the sales engagement conference. In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world. Welcome to the show.

Scale 15

Scale Sales Recruiting Sales Hiring Scaling 15

Chart Mogul

OCTOBER 9, 2020

While Evernote wasn’t successful in monetizing its Freemium strategy, the fact remains that the more engaged free users are, the more likely they are to become paying customers. Given everything we know about building better self-serve product experiences today, this path to user engagement and revenue can (and should) be shorter.

Scale 83

Scale Churn Metrics Acquisition 83

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These market and product characteristics make this GTM strategy best suited for B2C SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

OCTOBER 9, 2020

While Evernote wasn’t successful in monetizing its Freemium strategy, the fact remains that the more engaged free users are, the more likely they are to become paying customers. Given everything we know about building better self-serve product experiences today, this path to user engagement and revenue can (and should) be shorter.

Scale 52

Scale Churn Metrics Acquisition 52

Mucker Capital

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. They grew so much on this B2C concept, but then a few years ago, they hired a sales team and this year they begin to hire more.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JUNE 24, 2020

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

Scale 307

Scale B2C Content Marketing Sales Hiring 307

Sales Hacker

OCTOBER 7, 2021

Over 550 client engagements designing and implementing data-driven and technology-enabled revenue generation. It took me a long time to admit to myself that I don’t enjoy transactional SMB sales. Emily manages the global sales engagement team at Proofpoint – a leading cybersecurity company. Emily Blau.

Scale 136

Scale Sales Recruiting Sales Hiring VP of Engineering 136

FastSpring

APRIL 4, 2024

David Vogelpohl 20:39 You know, it’s funny, the examples you gave, we are often in these kinds of conversations, talk about b2b and b2c. And the reason and rationale for that was that, you know, they were being used largely in a very departmental manner. And I would say like, one of the things we quickly learned in Canva.

Scale 129

Scale Sales Payment Methods Merchant Services 129

SaaStr

DECEMBER 6, 2019

Prior to Oracle, Des was the CMO @ Kerio Technologies marketing to over 60,000 SMB customers and 5,000 channel partners. Prior to Oracle, Des was the CMO of Kerio Technologies, marketing to over 60,000 SMB customers and 5,000 channel partners. It’s definitely a growth industry. Delivery is no longer a luxury.

Sales Hiring 146

Sales Hiring Cloud Mobile Technology 146

SaaStr

SEPTEMBER 27, 2019

I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have. Ryan Bonnici: I don’t think so. I think in marketing in general, no. B2B marketing, yes.

Sales Hiring 141

Sales Hiring Sales Recruiting Scale Software Review 141

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? Start looking into storytelling frameworks to make your product presentations more engaging. How are you coming up with the best solutions? How do you organize your work? In SaaS vs. marketplaces? Storytelling.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

Sales Hacker

DECEMBER 10, 2024

35:30) Optimal team structures for SMB sales organizations. (52:25) And that made it a lot easier for me to build the SMB sales motion that we ended up being the core sales motion that we built at Levelset. Like we had to get the rules of engagement figured out. 53:46) Debunking the myth that cold outreach is dead. (57:57)

Scale 100

Scale Sales Hiring Scaling CTO Coach 100

Sales Hacker

JANUARY 21, 2025

Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. And I was curious because me, I’ve always, a lot from B2C marketing. Um, and it does feel like sometimes we’re just like three to five years behind a lot of the trends that are happening and in B2C. Leading a large, remote-first team.

Scale 86

Scale Scaling Strategy Sales Hiring 86