Remove B2C Remove Engagement Remove SMB
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Don’t Fear Business Process Change. It’s (Usually) a Good Thing.

SaaStr

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Most SMB SaaS apps are really ERP 2.0

Business 265
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The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel (Pod 575)

SaaStr

Koehler emphasized the similarity in pain points across multiple customer segments: “It doesn’t matter if you’re an SMB…or a large enterprise: You’re trying to figure out, ‘How do I create a better customer experience? How do I engage my customers? Varni weighed in from a different market perspective, particularly B2C.

B2C 233
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PODCAST 53: Transitioning to Move Upmarket from SMB to Enterprise w/ David Katz

Sales Hacker

He also gives us a framework for how to move upmarket, and the requirements for taking a company from the SMB space all the way to the enterprise. Strategies for moving upmarket, and how to transition from SMB to enterprise. Strategies for moving upmarket, and how to transition from SMB to enterprise. What You’ll Learn.

SMB 63
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How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)

SaaStr

Don’t write rules as to how the community should engage, make it as fluid as possible. It has truly been beautiful to see how our customer success team engages so fluidly with the champions in each of these companies and the consultants that are out there really helping us advocate and to create value for the product.

B2C 278
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[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?

ChurnZero

Q: It’s generally well accepted – not always true – but if you’re focused on SMB, you’re naturally going to get lower gross revenue retention and it will have an impact on your net revenue retention. Is the bar across the same for a SMB-focused company versus an enterprise-focused company? Rarely are folks doing both.

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Creating An Enterprise SaaS Marketing Strategy

User Pilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? Enterprise SaaS marketing, however, is a different story entirely.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Business to Consumer (B2C). SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These market and product characteristics make this GTM strategy best suited for B2C SaaS companies.