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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. This was precisely my experience upon meeting Toni and Carlos, the founders of Embat, in an area we’ve extensively have been exploring: treasury management and payment automation.

Payments 204
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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

As Cloudinary grew its revenues and Enterprise customer base, they were met with very specific requirements. developers saying they built app x using Cloudinary) The great thing about these three sources is they are sustainable, replicable, and efficient. The solution is to separate how you think about new GTM motions vs. mature ones.

Scale 256
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Alex: Let’s dive into your business models. One of the holy grails of SMB software is, how are you going to acquire customers? René: I grew up in a family of entrepreneurs, half a dozen businesses, each for parents and grandparents, and all of them serving small businesses since the ‘60s.

Payments 107
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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. Offer in-app guidance to trial users and help them experience value.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

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The 2 Types of SaaS Pricing Localization (and When to Use Them)

Chart Mogul

The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. We also shared that revisiting your monetization strategy is an essential part of growing your business. 2 types of pricing localization.

Pricing 128
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly.

Scale 162