Remove B2B Remove Marketplace as a Service Remove Payment Solutions Remove Product Marketing
article thumbnail

How Founders Can Take Control of Their Destiny with Tradeshift (video + transcript)

SaaStr

We have a background doing software and standards for trade, and we thought that there’s a massive opportunity in this space. It is if you took LinkedIn, combined it with the app platform from Salesforce, and looked at the domain, which is supply chains. Third parties are developing apps for our platform.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. On average, 52% of B2B PPC ads point to their homepage instead of a landing page.

article thumbnail

Customer Insights to Transform Sales Conversations

Sales Hacker

We hear a lot about equipping salespeople with customer insights to help them move from simple questioning to exploring challenges and discussing solutions with customers. What are the characteristics of organizations that are likely to make them a good fit for the products and solutions your company sells? Issues vs. impacts.

article thumbnail

How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. It starts with self service.

article thumbnail

How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

article thumbnail

Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million